Opening a new salvo on the "what is a theme park" debate, Atari are opening 8 hotels across the US.
The hotels will feature spaces for virtual reality and augmented reality, studios for streaming games and venues for throwing esports events, according to a press release.
Some of the rooms will have a retro style while others could be inspired by "Ready Player One," Shelly Murphy, CEO of GSD Group, told CNN Business.
Murphy said GSD partner Napoleon Smith III suggested one day, "I wonder what Atari is doing... 'how cool would it be to stay in an Atari hotel?'"
Murphy described spaces set up with ten gaming consoles where parents can host parties for kids. She said that the hotels would be affordably priced, but offer some premium options for people who might want to host a video game slumber party, for instance.
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We're still waiting on these: