After I read the post on this site about the Secret Life of Pets attraction opening at USH last week, I wondered just why Universal chose to release alot of the information about the ride a month until it's scheduled opening. It made me remember that Universal finally dropped details on Hagrids in March of last year with a June opening. Heck, they've barely released any information on the Bourne Stunt show which seems to ready pretty soon - this is a pretty cool video of them testing it: https://www.youtube.com/watch?v=0GZHzg0j1Us. Disney tends to release info on their rides with concept art at D23, about two years before they open it. I've heard people say that Universal does this in order to not reveal to their competitors what they're working on currently. Six Flags and Cedar Fair don't reveal their plans for the parks until August, but that's clearly over 6-8 months before any of those rides open in their parks. Is there any other reason that Universal takes their time to reveal info about their attractions? I know that I'm a coaster nerd and I know the details of rides because of these websites, but to the GP I'm sure they won't realize theres a new Secret Life of Pets ride until months after it has opened. Almost everyone knew GE was a thing because they announced it 4 years in advance. Even though I understand that Universal doesn't want their competitors to know what they're building, I wonder if that's more important than generating hype so people will buy a ticket to the park to ride the attraction. Any thoughts?Tweet
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