Disney was about to release a movie called UP. I am sure many of you remember this movie. It was about a Retired balloon salesman wants to take his home to Paradise Falls to fulfill promise to late wife named Ellie.
Anyway there was a young girl who wanted to see this movie but was dying of cancer and was too weak to go to a theater. Disney found about this and made the young girl a DVD to watch at home 1 month before the movie UP was released to the theaters.
Yes I understand Disney did get a lot to publicity for this but Disney did something most large corporations do not often do – They went out of their way for One person, they actually cared more about a person than profits.
Now remember, I am a huge Universal fan so for me to give credence to Disney took a lot out of me. (Just kidding)… Sometimes these mega corporations are not so bad after all… (Get it – after all, it’s a small world after all.)
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