I am currently a final year university student undertaking a dissertation on whether innovation can cause repeat visitation to the same theme park. I am trying to find out how significant an impact innovation has on potential visitors when deciding to visit theme parks. If you have visited two different theme parks I would like to know why you chose to visit a different theme park instead of returning to the first one you visited? Do you think that innovation such as new rides, shows, new areas of the park or improvements to existing rides, shows and the use of mobile applications and devices could have caused you to return to the first park instead of visiting a different theme park? I would also like to know how your experience was affected by the park's use of technology (e.g. mobile apps to find out wait times or to book fastpass tickets)or by new rides, shows and themed restaurants?
Any information provided will be kept anonymous and confidential and would be greatly appreciated.
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