Disneyland to Offer New Family-Friendly Halloween Event
But "Mickey's Halloween Treat" will be at California Adventure, not the original Disneyland park. Will families go?
Written by Robert Niles
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Disney's run a highly successful "Mickey's Not-So-Scary Halloween Party" at the Magic Kingdom at Walt Disney World for years, positioning the park to attract family customers, while teens and older visitors head to the much-more-scary Halloween Horror Nights at Universal Orlando.
In Southern California, Knott's has pretty much had the Halloween market to itself, with the industry-leading Halloween Haunt. Six Flags Magic Mountain, north of the area in Valencia, has also offered Halloween events. Universal Studios Hollywood dropped its event several years ago, due to concerns about liability and disruption of business at the adjacent CityWalk entertainment district.
Knott's has reached out to families with young kids by offering "Camp Spooky" events in its Camp Snoopy kids' area during regular operating hours. And Legoland California has also offered themed Halloween events.
But Disney's long-awaited entry into the market should impact both those efforts. The question remains, however, will families flock to this event given that it is slated for California Adventure, rather than the much more popular and kid-friendly "Magic Kingdom"-style park across the esplanade?
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