Theme Park Insider

Legoland announcement coming Thursday

2006-01-17

By Robert Niles: Looks like the Blog Flume is headed down the road to Carlsbad on Thursday, when Legoland California will announce its plans for 2006. The plan for five new Pirates-themed attractions, including a mini-flume ride and a shoot-'em-up "water battle" tracked boat ride go before the Carlbad planning commission Wednesday night. The commission staff has recommended approval. (See item four.)

Legoland's been the undisputed industry leader over the past three years in introducing first-of-its-kind attractions in the United States. Fun Town Fire Academy two years ago and Knights' Tournament last year offered visitors unique experiences instead of the usual same-ride-with-a-different-setting "new" attractions served up by most other parks.

Now that Legoland's ownership situation is settled, with the family-owned toymaker selling a percentage of the parks to the same investment company which holds half of Universal Orlando, we'll soon find out if Legoland's new plans can help build the park's languishing annual attendance.

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