SeaWorld tries viral online marketing, with JealousPenguin.com
Has anybody seen this new site that SeaWorld has put out? It's a stand up comedian penguin joking on Shamu. I think it's a great advertisement scheme. Check it out
and post what you think.
The lesson I took from this was... if you want to suceed at viral online marketing,
That is true. The jokes could be funnier and it doesn't have the uniqueness as this "Jaws Musical" does. I just thought the concept was good, but the execution of it could have been better.
(After visiting the site...)
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