Sign in or Join the Community!

Jason Goldsmith

SeaWorld tries viral online marketing, with

Published: June 5, 2006 at 11:01 AM

Has anybody seen this new site that SeaWorld has put out? It's a stand up comedian penguin joking on Shamu. I think it's a great advertisement scheme. Check it out and post what you think.

Replies (3)

Robert Niles

Published: June 5, 2006 at 11:11 AM

The lesson I took from this was... if you want to suceed at viral online marketing, turn your employees loose with video cameras. Don't blow a was of cash hiring whatever ad firm Busch used.

I sent those "Jaws" links to bunch of people, but I wouldn't bother passing JealousPenguin along to anyone. Maybe I missed the good ones, but I thought the jokes just weren't that funny. And the promotion doesn't exude the love and enthusiasm for the attraction that the Jaws video did. (Plus the site's up and down and the Flash app choked by browser whenever I tried to vote on a joke.)

Busch long ago proved itself a master of unconventional marketing techniques (though for its beer brands, instead of the theme parks). But this one... just isn't very fresh. Burger King's battling chickens were more fun, and how long ago was that now?

Jason Goldsmith

Published: June 5, 2006 at 11:37 AM

That is true. The jokes could be funnier and it doesn't have the uniqueness as this "Jaws Musical" does. I just thought the concept was good, but the execution of it could have been better.
Bruce Lane

Published: June 5, 2006 at 10:44 PM

(After visiting the site...)

OK... I'll admit the line about "Shamu" really being a penguin with a thyroid problem was pretty good.

Outside of that... I wonder if any of the big pharmaceutical firms would be willing to come up with a vaccine for this particular type of "viral" plague?

Sorry, Sea World. You're trying too hard.

This article has been archived and is no longer accepting comments.

Previous article: USF employees' 'Jaws' video an Internet hit

Most Popular U.S. Theme Parks

Walt Disney World's Magic Kingdom
Disney's Animal Kingdom
Disney's Hollywood Studios
Disney California Adventure
Universal Studios Florida
Universal's Islands of Adventure
Universal Studios Hollywood

Popular International Parks

Tokyo Disneyland
Tokyo DisneySea
Disneyland Paris
Universal Studios Japan
Hong Kong Disneyland
Europa Park
Walt Disney Studios Paris
Universal Studios Singapore

Features, News and Advice

The Wizarding World of Harry Potter
The Theme Park Insider Awards
What's Under Construction for 2015/6?
How to Stay Safe at a Theme Park

Books and Shirts

Theme Park Insider Visits Walt Disney World and Universal Orlando Theme Park Insider Visits The Wizarding World of Harry Potter

Stories from a Theme Park Insider Get Theme Park Insider Shirts and Hoodies


2015 · 2014 · 2013 · 2012 · 2011 · 2010 · 2009 · 2008 · 2007 · 2006 · 2005 (Dec 27-31) · 2005 (Jan-Dec 26) · 2004