Busch inks deal with Sesame Workshop
Written by Russell Meyer
It seems that Busch Entertainment is making even more news this weeks in addition to the announcements of new major attractions in Sea World San Antonio and Busch Gardens Europe. The theme park chain has signed a long term deal that will introduce the Sesame Street characters into all of the parks beginning next year. The deal also ensures licensing for Busch-owned Sesame Place, which has operated in Langhorne, PA since 1980.Tweet
According to the press release, guests can expect the first wave of Sesame themed attractions to debut in 2008. This move definitely improved Busch's standing in the family theme park business by giving it a recognizable brand for kids attractions. Currently, the Busch parks contain Shamu themed kids areas in the Sea World parks and Land of the Dragons kids areas in the Busch Gardens parks. Most people probably don't see this as a big move, but in the world of branding, Sesame Street is an extremely strong brand for families with children under 5, and Busch Entertainment has made a strong move to attraction families with small children.
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