Theme Park Insider

Great Britain loses one of its theme parks

January 10, 2007, 11:06 AM · The American Adventure theme park in the United Kingdom has closed.

The park's owners blamed poor attendance and have already sold off about half the attractions at the park. Park director Roger Lloyd said in a statement:

"American Adventure theme park states that it has invested considerably in trying to make the Park a commercial success but a fall in attendances which has been experienced across the UK theme park market has proved impossible to overcome."

Rival Alton Towers reported a slight increase in visitors last year, but rumors about American Adventure's future, coupled with a lack of new attractions, kept visitors away from it.

American Adventure did not own its land, but instead leased it from Derbyshire County Council. The closure illustrates that although theme parks can be cash cows, if an owner does not invest in new attractions, a park will lose its market.

For more: Report from Ripley & Heanor News

Replies (3)

January 10, 2007 at 3:54 PM · 26 years living in the UK and not once did I have any urge to visit this "theme park"..

In fact I haven't visited Thorpe Park in 16 years because when I did visit it didn't grasp me the same way Alton Towers and Chessington World of Adventures did!

January 10, 2007 at 4:42 PM · I heard Six Flags Magic Moutain was bought by someone and its staying....... is that rumor true????
January 12, 2007 at 3:43 AM · Most UK theme parks suck anyway.
Keith R
Englishman/UK citizen

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