Just Published: Theme Park Insider: 2016 Year in Review
The park's owners blamed poor attendance and have already sold off about half the attractions at the park. Park director Roger Lloyd said in a statement:
"American Adventure theme park states that it has invested considerably in trying to make the Park a commercial success but a fall in attendances which has been experienced across the UK theme park market has proved impossible to overcome."
Rival Alton Towers reported a slight increase in visitors last year, but rumors about American Adventure's future, coupled with a lack of new attractions, kept visitors away from it.
American Adventure did not own its land, but instead leased it from Derbyshire County Council. The closure illustrates that although theme parks can be cash cows, if an owner does not invest in new attractions, a park will lose its market.
For more: Report from Ripley & Heanor News
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