Theme park PR teams discover the Web?
There's a good read in this month's Funworld magazine about how theme parks can promote themselves
online. (Funworld is published by the International Association of Amusement Parks and Attractions, the industry's leading trade association.)
Web 2.0 tools are enabling groups to quickly and easily keep in touch with each other. Forget the old model, where people received controlled doses of news via mainstream media. Today’s audiences, especially younger consumers, are looking to multiple networks for fresh, candid, and realtime sources of information.
The article looks at the potential for theme park promotion online, and the main source seems to be some guy who runs a theme park-related website that you might have heard of.
If it wasn't for sites like TPI, Screamscape, IOACentral, and Mice Age I think I would go insane in the off-season (November-March around here). Likewise, My last trip to Florida wouldn't have gone as smooth if I hadn't been able to chat with local annual pass holders to get tips.
This can work both ways.
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