Web 2.0 tools are enabling groups to quickly and easily keep in touch with each other. Forget the old model, where people received controlled doses of news via mainstream media. Today’s audiences, especially younger consumers, are looking to multiple networks for fresh, candid, and realtime sources of information.
The article looks at the potential for theme park promotion online, and the main source seems to be some guy who runs a theme park-related website that you might have heard of.
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Walt Disney World
Tokyo Disney Resort