Disney takes its name off Wide World of Sports complex
Written by Robert Niles
The news is out today that Disney is taking its name of the Wide World of Sports complex at Walt Disney World... in favor of branding the complex to its subsidiary ESPN.Tweet
Disney spokespersons said that renaming the complex the "ESPN Wide World of Sports" will help it to draw more than the 1.2 million spectators it did last year.
From my point of the view, the rebranding makes sense. I never felt that the Wide World of Sports complex, with its baseball stadium, basketball arena and other sports fields, was much of a draw for the average theme park visitor. What it was perfect for, though, was sports fans, for whom ESPN is just about the most powerful brand going. The sports complex hosts spring training baseball, an NFL training camp, minor league baseball and a variety of college and amateur sports events.
It's not a sport-themed park. It is a sports park. Bag the Disney name, go with ESPN.
This article has been archived and is no longer accepting comments.
Previous article: Vote of the week: What's the best part of a Halloween event?
What's it like to work at Disney World?
Insider's Pick: Ever wondered what it would be like to work at the Walt Disney World Resort? Stories from a Theme Park Insider offers more than 100 pages of fun, insightful, and even sometimes touching stories from people who've worked at Disney World's Magic Kingdom. It's a great way to get in the mood for your next trip to Orlando, or just to keep the memories of a Disney World visit alive.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Connect with Theme Park Insider