Disney takes its name off Wide World of Sports complex
Written by Robert Niles
The news is out today that Disney is taking its name of the Wide World of Sports complex at Walt Disney World... in favor of branding the complex to its subsidiary ESPN.Tweet
Disney spokespersons said that renaming the complex the "ESPN Wide World of Sports" will help it to draw more than the 1.2 million spectators it did last year.
From my point of the view, the rebranding makes sense. I never felt that the Wide World of Sports complex, with its baseball stadium, basketball arena and other sports fields, was much of a draw for the average theme park visitor. What it was perfect for, though, was sports fans, for whom ESPN is just about the most powerful brand going. The sports complex hosts spring training baseball, an NFL training camp, minor league baseball and a variety of college and amateur sports events.
It's not a sport-themed park. It is a sports park. Bag the Disney name, go with ESPN.
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