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Robert Niles

Universal Orlando to debut new offer in Super Bowl commercial

Published: January 27, 2009 at 11:26 PM

Universal Orlando e-mailed a press release today advancing its commercial that will run this Sunday during the Super Bowl NFL championship game.

There's a "preview" for the commercial (believe it or not) online. [WMV file]

The preview and the release tease an "unprecedented offer" from the resort that will make people feel like a "superhero." The commercial preview features a kid in a makeshift superhero costume, so that's clearly a theme.

Let the regional parks be on notice, as we've noted before, the Orlando area parks, led by Disney and Universal, are not taking this economic challenge lying down. They're discounting and marketing like heck, looking to expand share in a tough market.

Update: It's free tickets. We're talking about it on this thread.

Replies (7)

Anthony Murphy

Published: January 28, 2009 at 8:33 AM

Doesn't work on my computer, but if it is what you are describing, it sounds familiar to SFGA which people wear superhero capes of the DC comics heroes.

I guess I gotta wait til Sunday!

David Graham

Published: January 28, 2009 at 1:26 PM

Also per the Orlando Sentinel, they are only going to show the commerical ONE time during the Super Bowl, but I'm sure you will be able to find it on their web site or other places if you miss it.
Anthony J

Published: January 28, 2009 at 1:47 PM

I wonder what the discount will be but I'm looking forward to it.
Wilfredo Alvelo

Published: January 29, 2009 at 8:20 AM

This would be the first commercial Universal has aired on Superbowl Sunday since Superbowl XXXV, I believe (remember those: "I Want..." spots?) It has most certainly been a while. I remember taking a survey in November of 2007 for a "possible" commercial spot on what would have been a great commercial, but it never happened. This is one I cannot wait for, but will have to as I couldn't view the spot on my computer either, oh well.
Eric Malone

Published: January 29, 2009 at 9:38 AM

Sounds like a VIP offer to me, perhaps something pretty big. Just my theory. Anyway, I'm not too worried about missing it, because there are websites devoted to recording and putting up the Super Bowl commercials. Not to mention, they'll be on YouTube, too. 'universal super bowl commercial' will probably be your best bet.
Vickie OConnor

Published: January 30, 2009 at 1:25 PM

I can't wait to see it.
Domenik Jost

Published: January 31, 2009 at 3:37 AM

That makes me wonder if it has anything to do with the commercial they were shooting about two weeks ago in the park. I remember two locations, one was right in front of the Universal Globe outside of universal with Woody Woodpecker and a whole family standing there another was ready to be shot in the new york area close to where Delorane and the BTTF Train are resting.

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