Universal Orlando to debut new offer in Super Bowl commercial
Published: January 27, 2009 at 11:26 PM
There's a "preview" for the commercial (believe it or not) online. [WMV file]
The preview and the release tease an "unprecedented offer" from the resort that will make people feel like a "superhero." The commercial preview features a kid in a makeshift superhero costume, so that's clearly a theme.
Let the regional parks be on notice, as we've noted before, the Orlando area parks, led by Disney and Universal, are not taking this economic challenge lying down. They're discounting and marketing like heck, looking to expand share in a tough market.
Update: It's free tickets. We're talking about it on this thread.