Disney attendance down, but future bookings up, thanks to discount deal
Written by Robert Niles
Disney reported today that attendance was down - by 5 percent - at its U.S. theme parks in the first quarter of its fiscal year (Oct.- Dec.) That's the bad news. The good news (for Disney, if not for fans looking for short lines in the parks) is that attendance is up this month over last year at the the Disney parks, as are advance bookings through June.Tweet
Disney's extending its "buy four nights, get three free" promotion at Walt Disney World, allowing trips to be booked with the offer until March 29, good for travel dates through Aug. 15. The company credited the deal, and its promotion, with the relatively strong showing at the parks.
The bottom line across the company, however, is carnage, with a 32% drop in first-quarter net income. The parks out-preformed the rest of the company, though... only dropping 24% in net income during the first quarter.
The message for theme parks in 2009 is clear: Discount or die, folks.
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