Disney to consolidate more Disneyland, Disney World management
Published: February 18, 2009 at 5:41 PM
While I try to track down more of what this means to theme park fans, here's the LA Times write-up of today's announcement.
Frankly, much of what Disney does ought to be handled at a central location, including buying supplies, souvenirs and operational support. And some of that happens now. Under this plan, more will.
That said, I hope that Disney's Worldwide Operations team keeps this in mind (and I think I speak for many fans when I write this): I have never in my life, and never will, buy a sweatshirt or any other souvenir that says "Disney Parks" on it.
I want the sweatshirt I buy in Anaheim to say "Disneyland" and the one I buy in Lake Buena Vista to say "Walt Disney World." Those are Disney's theme park brands. With the volume that Disney commands, it ought to be trivial for one office at Disney HQ to order those two designs from the same source, if Disney chooses. If Disney consolidates on the back end, fine, but it should never make the mistake of trying to cram a generic experience down visitors' throats. My $.02.