Theme park attendance is down everywhere - except at Disneyland
Written by Robert Niles
Most of the major theme park companies have released their second quarter revenue reports, so we've gotten a picture showing how attendance is holding up at the nation's theme parks during the first half of the year.Tweet
And... it isn't. As many feared, attendance is tanking at theme parks across the country, with one notable exception. What's worse, Easter fell during the second quarter this year, pushing results higher than they would have been, if you can believe it.
So who's doing okay? Disney, specifically Disneyland, where attendance was up 2 percent over the same period last year, thanks to Disney's get-in-free-on-your-birthday promotion, as well as annual and multi-day pass deals.
Overall, attendance at Disney was flat, with gate counts down just 1 percent at Walt Disney World. But even as attendance held up, revenue and profit tanked, as the free days and free meals Disney used to lure visitors meant that the folks who did show up in the parks were spending far less than visitors last year.
Here are the second quarter results, by company:
I haven't found any data on the Busch theme parks, since Anheuser-Busch is now part of the Belgian company Anheuser-Busch InBev. If anyone from Busch Entertainment Corp. wants to share some data, you know where to get in touch. :-)
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