Theme park attendance is down everywhere - except at Disneyland
Published: August 4, 2009 at 4:15 PM
And... it isn't. As many feared, attendance is tanking at theme parks across the country, with one notable exception. What's worse, Easter fell during the second quarter this year, pushing results higher than they would have been, if you can believe it.
So who's doing okay? Disney, specifically Disneyland, where attendance was up 2 percent over the same period last year, thanks to Disney's get-in-free-on-your-birthday promotion, as well as annual and multi-day pass deals.
Overall, attendance at Disney was flat, with gate counts down just 1 percent at Walt Disney World. But even as attendance held up, revenue and profit tanked, as the free days and free meals Disney used to lure visitors meant that the folks who did show up in the parks were spending far less than visitors last year.
Here are the second quarter results, by company:
Attendance: Flat (Up 2% at Disneyland, down 1% at Walt Disney World)
Revenue: Down 9%
Profit: Down 19%
Attendance: Down at least 10%
Profit: Up 13% (Universal cited cost cutting to help create the profit.)
Attendance: Down 8%, from 8 million last year
Revenue: Down 13% to $302 million
Profit: A loss of $98.6 million, compared with profit of $113.5 million last year.
Per person spending: Down 4% to $36.70 per visitor.
Attendance: Down 13%, from 7.6 million to 6.6 million
Revenue: Down 11%, to $264 million
Profit: Down 50%
Per person spending: Down 2% to $39.50 per visitor.
I haven't found any data on the Busch theme parks, since Anheuser-Busch is now part of the Belgian company Anheuser-Busch InBev. If anyone from Busch Entertainment Corp. wants to share some data, you know where to get in touch. :-)