Cedar Fair says goodbye to Nickelodeon
Published: August 29, 2009 at 8:32 PM
Canada's Wonderland, Kings Dominion, Great America, and now Kings Island have all announced that Planet Snoopy will be coming in 2010, marking the end of Nickelodeon's stay in the former Paramount Parks. While still a sort of rumor, Nickelodeon appears to be moving forward with Southern Star amusements in a partnership at the now closed Six Flags Jazzland site in New Orleans.
I don't know if there were any negotiations, but the only reason I can come up with for this dissolution is money. Nickelodeon is one of the most relevant child franchises out there, and was always one of the biggest draws for all of the old Paramount parks, and they probably know that. I know that Cedar Fair's current business model (albeit successful) seems to contain an utter refusal to develop themed areas and rides, and that in order to maximize the potential of Nick, those attractions must be built.
In the end, I don't think that either party will benefit from this move. While Cedar Fair seems to have the confidence in them, it's now up to the somewhat disconnected, aging Peanuts to fill the large shoes of Dora, Spongebob, and the other Nick characters at the Cedar Fair parks. Meanwhile, Nickelodeon loses it's national theme park presence and if the rumors are true, will toil in the small obscure market of New Orleans with a reportedly undersized budget. I have a feeling that both companies will revisit their decisions and think that perhaps they should have stuck together.
Ever heard of Nintendo, Cedar Fair?