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Robert Niles

Legoland California can build its hotel... when it wants to

Published: October 29, 2009 at 9:27 AM

It looks like the new official, Lego-themed, on-site hotel for Legoland California is a go.

Whenever Legoland wants to build it.

Legoland California

The Carlsbad city council this week approved Legoland's petition to build the hotel. But Legoland officials haven't committed to a project start date, saying that they are waiting for a "rebound in the hotel market."

Gulp. That might, uh, be a while folks. The travel forecast for 2010 looks as dismal as 2009. Despite the official end of the recession, millions remain out of work and new foreclosure waves for residential and commercial real estate loom on the horizon.

Do you wait for the right opportunity? Or do you go out and make it? Allow me to suggest that the most successful businesses take the second option. Build the hotel, Legoland. (Officials say it'll take 18 months to finish once the dirt starts moving.) Price it aggressively and make your market.


Replies (2)

Ted Heumann

Published: October 29, 2009 at 12:21 PM

I agree completely.
Also the construction costs would be MUCH cheaper now than in 18-24 months (raw materials and labor).
Derek Potter

Published: October 29, 2009 at 3:15 PM

Agreed...Construction costs are very very low. Travel may be down and the economy low, but a business person will tell you that this isn't a sellers market, it's a buyers one. If you have the money and a good product, now is the best time to build because it's so cheap to do so. If Legoland has good attendance and isn't in a bunch of debt, then they should build. If/When they build on the east coast, a hotel should go there too.

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