Legoland California can build its hotel... when it wants to
Written by Robert Niles
It looks like the new official, Lego-themed, on-site hotel for Legoland California is a go.Tweet
Whenever Legoland wants to build it.
The Carlsbad city council this week approved Legoland's petition to build the hotel. But Legoland officials haven't committed to a project start date, saying that they are waiting for a "rebound in the hotel market."
Gulp. That might, uh, be a while folks. The travel forecast for 2010 looks as dismal as 2009. Despite the official end of the recession, millions remain out of work and new foreclosure waves for residential and commercial real estate loom on the horizon.
Do you wait for the right opportunity? Or do you go out and make it? Allow me to suggest that the most successful businesses take the second option. Build the hotel, Legoland. (Officials say it'll take 18 months to finish once the dirt starts moving.) Price it aggressively and make your market.
This article has been archived and is no longer accepting comments.
Previous article: Looking for the recipe for Epcot Food & Wine Festival's Fisherman's Pie?
Planning a trip to Orlando?
Insider's Pick: Get all the best advice from ThemeParkInsider.com in one convenient book! Theme Park Insider Orlando 2014 offers you the insight, background, and how-to skills that will help you enjoy Walt Disney World and Universal Orlando like, well, a theme park insider. Save yourself time and money by learning how to visit the Orlando-area theme parks the insiders' way.
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Connect with Theme Park Insider