Whenever Legoland wants to build it.
The Carlsbad city council this week approved Legoland's petition to build the hotel. But Legoland officials haven't committed to a project start date, saying that they are waiting for a "rebound in the hotel market."
Gulp. That might, uh, be a while folks. The travel forecast for 2010 looks as dismal as 2009. Despite the official end of the recession, millions remain out of work and new foreclosure waves for residential and commercial real estate loom on the horizon.
Do you wait for the right opportunity? Or do you go out and make it? Allow me to suggest that the most successful businesses take the second option. Build the hotel, Legoland. (Officials say it'll take 18 months to finish once the dirt starts moving.) Price it aggressively and make your market.
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