Paris' Toy Story Playland price tag revealed
Written by Michael Owen
Product integration vice-president at Disneyland Resort Paris Simon Opie revealed in an interview with British newspaper The Times that the new Toy Story Playland, set to open this year at Walt Disney Studios Park, came in at a cost of £60 million.Tweet
The themed land based around popular Pixar movie franchise Toy Story will be situated near the Toon Studio area of the Studios Park and should be ready for visitors by the summer of this year, though a set date has yet to be announced.
The opening of the land is set to coincide with the beginning of Disneyland Resort Paris’ new marketing campaign the ‘New Generation Festival’ based around more recent movie offerings from the Disney and Pixar animation studios.
The interview with Simon represents the first time a price tag has been placed on the new land and many may be surprised by such a high investment in the resort when Euro Disney S.C.A only recently announced major losses for the last financial year.
Many have been critical of the planned attractions in the Toy Story Playland area, claiming them to be more suited to a standard amusement park than a world-class Disney theme park. However no one can argue with the level of investment in the park. Even with the recent economic downturn Euro Disney S.C.A are investing a considerable sum in the land and that can only be seen as a good sign of things to come as economic recovery is becoming a realistic prospect in Central Europe.
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