What would you do? Building a Marvel theme park at Disneyland Paris
Published: September 16, 2010 at 11:45 AM
The Telegraph in the U.K. quoted EuroDisney CEO Philippe Gas as saying that the third park could be "a superheroes park." Remember, Disney bought Marvel last year and has been looking for a place to launch the Marvel superheroes in its theme parks.
Before any new readers ask: Universal Orlando's deal with Marvel grandfathers Islands of Adventure's use of its current Marvel characters for a long, long time, possibly in perpetuity. And it blocks Disney from using the characters currently at IOA at Walt Disney World, too. That creates a bit of a promotional problem for Disney in maximizing its use of the Marvel characters in the United States. (I've argued that Universal should negotiate a buy-out for those theme park rights with Disney and use the cash to revamp that side of IOA.)
But in Europe? A Marvel theme park at Disneyland Paris could use all Marvel's characters in whatever creative ways Disney's Imagineers could envision, without contractual entanglement.
But why wait for them? Here's your chance to envision a Marvel Superheroes theme park. (And to dream up a good name, too. Please do not let it be "Marvel Kingdom.")
Let's hear your best plans and concepts, in the comments.