Developers look east of London for new theme park plan
Written by Robert Niles
I've grown so skeptical about announcements of new theme parks that I hesitate to post stories about them anymore. (See, Dubai) But here goes anyway. A French cement firm and a British developer have announced that they will build a US$3.2 billion theme park on the site of what used to be a large cement works east of London.Tweet
The park would be built in north Kent, between Dartford and Gravesend, just south of the Thames River and adjacent to the Ebbsfleet International train station. The developers have signed a licensing deal with Paramount Pictures to create a Paramount-themed studio park on the site, where the developers also plan hotels, restaurants, and a water park.
Opening date? 2018. But the developers are still looking for investors, and for government approval and financial support. So excuse me if I don't get too excited just yet. Unlike Disney or Universal, Paramount no longer has a theme park creative team, so any developer licensing with Paramount would still need to hook up with a design firm to create the theme park. I've not yet heard any word about designers that might be working with this group. Paramount's got some interesting IP, but as I've said before, it's the not the franchises you have as much as what you do with them that's important for theme parks.
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