Universal Orlando confirms new Simpsons land for this summer
Universal Orlando today confirmed that it's building a Simpsons-themed Springfield street to open this summer at Universal Studios Florida.
Concept art of Universal Studios Florida's Springfield. Image courtesy Universal.
From the press release:
The expansive, new area within Universal Studios will be anchored by the mega-attraction, The Simpsons Ride, and will allow guests to enter the world of The Simpsons like never before. It will be the only place in the world where guests can walk the streets of Springfield. It will include a brand-new outdoor attraction, places and foods pulled right from the show and two new Simpsons characters who will make their debut with the new area – Krusty the Clown and Sideshow Bob.
And yes – there will be Duff Beer, brewed exclusively for Universal Orlando.
For the first time ever – anywhere – fans will be able to walk down Fast Food Boulevard and visit the places that helped Springfield stake its claim as “Shelbyville by the Sea.” They will be able to grab a Krusty-certified meat sandwich at Krusty Burger, snatch the catch of the day at the Frying Dutchman, get a slice at Luigi’s Pizza, go nuts for donuts at Lard Lad, enjoy a “Taco Fresho” with Bumblebee Man and imbibe at Moe’s Tavern.
The new attraction – called Kang & Kodos’ Twirl ‘n’ Hurl – will take “foolish humans” on an intergalactic spin designed to send them into orbit.
So the big rival to Butterbeer turns out to be... Duff Beer? Universal's Springfield development illustrates the power that food can play in themed environments -- the various food brands in The Simpsons are as much a part of the narrative of Springfield as anything else in town, much as the food served as such an evocative element in Harry Potter. But how will Duff Beer and Krusty Burgers taste? We will have to wait until this summer to find out.
Universal has posted a nice rendering of this themed area on Facebook. It looks like it will be a fun addition to the park!
really excited for this. The concept art looks great. This area of the park is going to feel so much more energized now!
The concept art looks great. However, the spinner looks like a dumbo style ride, but maybe the cars themselves spin which would be an awesome twist. This may even tempt me to give the Simpsons ride another go.
Burgers, booze, and a carnival spinner. *Yawn* Springfield looks nice, but that's about it. Don't get me wrong, it's going to be a nice change to the area, but these days I expect more from Universal Creative.
Not everything can be an E-Ticket, James.
Understood. However, Universal is in the big leagues now and we give them a lot of love most of the time. This effort is not worthy of that love. It is a "meh" addition at best.
I'm with James...This is what should have been done when Back to the Future was converted to The Simpsons Ride 5 years ago. When the Simpsons Ride was launched, it wasn't even a new attraction, just a simple overlay, and by no means what I would call a "mega-attraction". It's nice to see Universal come around and do it right, but in my book it's 5 years too late. All the Duff and drunken spinning with Kang and Kodos won't change that.
(In Homer's voice) Woo Hoo! Sure, it's not an E ticket, but you'll be going imto Springfield!
^Not me, I'll be at Gringott's, Mummy, or Transformers!
Except that five years ago, Universal wasn't flush with cash from a new owner and a wildly popular Harry Potter land. This is the first step in what I believe will be a gradual remaking of all the Universal theme parks, elevating more of their lands to closer to the thematic level of the Wizarding World (and of all of Universal Studios Singapore, for that matter).
I'll be at everything. It's much more than a "meh" addition. It's taking a formerly crappy looking area of the park and making it very pretty. I'll take that every day of the week.
Before this enhancement the feature attraction in the area was the Simpsons overlay to Back to the Future, and after this enhancement the feature attraction in the area will be the Simpsons overlay to Back to the Future. To be more than a "meh" addition, that fact would have to change.
It seems on the artist rendering that the Kang & Kodos spinner is going to be closer to MIB than originally thought, almost over the bridge if not over it.
Same here Sean. Thankfully since I'm a local I can spread the restaurants over several visits and not stuff myself :P
It's a nice thematic addition to the park. Once Diagon Alley/London is done, the area around the lagoon will be a big improvement. This is probably being done, in part, to spread the crowd around the park once HP2 debuts. I'm looking forward to a flaming drink at Moe's or a Duff's beer at the lagoon bar. Universal has been pretty low key about this redo of the area. I believe they realize it's only a positive enhancement, not a "wow" factor.
Universal is changing a bland part of the park with an even blander restaurant into a very nice atmospheric environment. kudos to them and I'm looking forward to get a Duff beer, a Krusty burger and a spin on the ride. And above all see all the characters. It's a nice addition to their E-ticket Simpson ride.
To shout down this addition for not adding new, world-class, attractions is neglecting the fact that, around the addition, Universal are adding a Transformers ride and a whole new Wizarding World.
The concept art looks AWESOME!
People are complaining about Universal adding midway rides when Disney has a ton of them...
I think this addition only further's what Universal has been doing to this park. instead of it being a bunch of rides on movie sets, instead they are taking you into the world of Universal. It's going to just make the whole experience much more immersive.
This summer we are getting an extremely popular E-ticket (Transformers) and this very pretty new area. Next summer we are getting Potter Phase 2.(And the summer after that, from what I've been hearing, a major Jurassic Park expansion). That's pretty amazing.
Sounds like they need to add this to USH too.
@Michael I didn't shout anything down. I applaud the effort. I just don't find the confirmation of this old news anything terribly exciting or awesome. It's like a getting a $10 Target gift card on your birthday - nice, but nothing to write home about.
One thing is clear, there is a lot of "hurl" at the Simpsons land. The rides are naseating. Not pleasant at all. The beer is nice, but I wonder if the Simpson's version is real beer. Perhaps they should give adults the option to purchase real beer. The new land is missing the Homer house, which should also be the meet and greet for Homer, Marge, Maggie, Bart, and Lisa. Nothing's perfect.
While I agree that 5 years ago, this probably would have more of an impact, I am still enjoying that a previously dated area of the park will get refreshed. It's as if DCA only built Radiator Springs Racers and then decided to build the rest of Cars Land 3 years later. While no one will go "OMG! OMG!" it still marks a positive direction that helps immerse guests in a great world and can only be sign of things to come.
All the negativity.... ugh. I don't think a lot of you people look into the big picture. Just think of all the photo ops that will be posted to social sites like Facebook, Twitter etc.... more free publicity for the park that will be become the crown jewel of UOR when Potter 2.0 opens next Summer.
I don't even like the Simpsons as a property and I *love* this entire concept. It enhances the density of attraction experiences, and the atmosphere is playful.
Looks really nice.
I was so convinced this was the new Lord of the Rings area. Great swerve Universal, well played.
From what I can gather:
Maybe I'm being stupid here but what does the line "and two new Simpsons characters who will make their debut with the new area – Krusty the Clown and Sideshow Bob." mean?
Have to agree that it's good to see this are of the park get some love - it was pretty 'pass by-able' before.
I believe that the release means the characters are new for Universal. They haven't appeared in the parks before, to my knowledge.
FINALLY! Placing an adult beverage station, Moe's, with A/C, on that side of the park! GREAT idea!
FINALLY! This is going to be a beautiful addition to that side of the park. Placing an adult beverage station, Moe's, with A/C, on that side of the park! GREAT idea!
"1. Duff Beer will be alcoholic
i agree with robert this will do good while mild expansion universal creative will branch from this it will be a great addition i assure you.
Well, I am happy about these changes. This area needed to be changed BADLY!
I have a suggestion for how to do a "Flaming Moe". Please send this to anyone at Universal and they may use my idea for free because I worked hard to think this up.
J-Rao: "It's like a getting a $10 Target gift card on your birthday ..."
Anon Mouse spits: "Nothing's perfect."
Speaking of nothing being perfect, I just noticed the extra "a" in there, TH... Hope you thought the comment was funny on its own and not because of the typo! ;)
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