Universal Orlando confirms new Simpsons land for this summer
Written by Robert Niles
Universal Orlando today confirmed that it's building a Simpsons-themed Springfield street to open this summer at Universal Studios Florida.
Concept art of Universal Studios Florida's Springfield. Image courtesy Universal.
From the press release:
The expansive, new area within Universal Studios will be anchored by the mega-attraction, The Simpsons Ride, and will allow guests to enter the world of The Simpsons like never before. It will be the only place in the world where guests can walk the streets of Springfield. It will include a brand-new outdoor attraction, places and foods pulled right from the show and two new Simpsons characters who will make their debut with the new area – Krusty the Clown and Sideshow Bob.
So the big rival to Butterbeer turns out to be... Duff Beer? Universal's Springfield development illustrates the power that food can play in themed environments -- the various food brands in The Simpsons are as much a part of the narrative of Springfield as anything else in town, much as the food served as such an evocative element in Harry Potter. But how will Duff Beer and Krusty Burgers taste? We will have to wait until this summer to find out.
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