Universal Orlando confirms new Simpsons land for this summer
Published: May 23, 2013 at 11:11 AM
Concept art of Universal Studios Florida's Springfield. Image courtesy Universal.
From the press release:
The expansive, new area within Universal Studios will be anchored by the mega-attraction, The Simpsons Ride, and will allow guests to enter the world of The Simpsons like never before. It will be the only place in the world where guests can walk the streets of Springfield. It will include a brand-new outdoor attraction, places and foods pulled right from the show and two new Simpsons characters who will make their debut with the new area – Krusty the Clown and Sideshow Bob.
And yes – there will be Duff Beer, brewed exclusively for Universal Orlando.
For the first time ever – anywhere – fans will be able to walk down Fast Food Boulevard and visit the places that helped Springfield stake its claim as “Shelbyville by the Sea.” They will be able to grab a Krusty-certified meat sandwich at Krusty Burger, snatch the catch of the day at the Frying Dutchman, get a slice at Luigi’s Pizza, go nuts for donuts at Lard Lad, enjoy a “Taco Fresho” with Bumblebee Man and imbibe at Moe’s Tavern.
The new attraction – called Kang & Kodos’ Twirl ‘n’ Hurl – will take “foolish humans” on an intergalactic spin designed to send them into orbit.
So the big rival to Butterbeer turns out to be... Duff Beer? Universal's Springfield development illustrates the power that food can play in themed environments -- the various food brands in The Simpsons are as much a part of the narrative of Springfield as anything else in town, much as the food served as such an evocative element in Harry Potter. But how will Duff Beer and Krusty Burgers taste? We will have to wait until this summer to find out.