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Robert Niles

Universal theme parks trademark 'Silly Swirly'

Published: July 31, 2013 at 4:11 AM

As I reported on our Theme Park Insider Twitter feed earlier this week, Universal's theme park division has filed a trademark application for "Silly Swirly."

Universal filed the application on July 16, and described it as for "Amusement park and theme park services," which could mean just about anything offered in a park.

The inclusion of the word "Silly" makes one think of Universal's recently-trademarked "Super Silly Fun Land," from Despicable Me, which the company is building as part of its Minion Mayhem attraction at Universal Studios Hollywood. Super Silly Fun Land will provide a new kid-focused play area for the park, given the impending closure of the Curious George area to make way for Hollywood's Wizarding World of Harry Potter.

What's your best guess as to what "Silly Swirly" will be?

The only other theme park-related trademark application from the past couple weeks was Disney's application for "Golden Oak Club," on July 19, for the residents-only clubhouse and dining room at its Golden Oak development in Walt Disney World.

Replies (10)

James Koehl

Published: July 31, 2013 at 5:04 AM

The first thing that came to my mind was the "toilet bowl" water ride found at every water park.

Published: July 31, 2013 at 5:40 AM

My guess is some sort of special Despicable Me based drink given that Universal seems to be really into making themed drinks for their new areas.
Tracy Bates

Published: July 31, 2013 at 6:05 AM

I think they've discovered just how much money they make off of butter beer so they are making another unique drink to sell in a different part of the park.

Also note their season passes, which give you discounts in restaurants, don't give you discounts at the street vendor locations so everyone pays full price for it, even passholders.

Andy Milito

Published: July 31, 2013 at 6:30 AM

Sounds like something to do with a water park.
carl tugwell

Published: July 31, 2013 at 7:43 AM

I think maybe this will be something similar to the twirl'n' hurl ride going in to florida.
Anon Mouse

Published: July 31, 2013 at 7:48 AM

'Silly Swirly' is obviously a soft serve cream cone. Theme park food is getting name brands following the success of butterbeer.
Ray Schroeder

Published: July 31, 2013 at 10:24 AM

Their version of a Dole Whip...
Rob Pastor

Published: July 31, 2013 at 1:49 PM

The Orlando Sentinel reported today that Comcast is accelerating their capital spending plans & expansion timetables for their parks. Looks like more exciting attractions are in the very immediate future.

Published: July 31, 2013 at 10:03 PM

I'm pretty sure this is going to be the new flat ride going into Super Silly Fun Land.

Published: August 2, 2013 at 1:26 AM

Universal is definitely going to keep rolling out signature beverages and products based on each land.

The Flaming Moe is a huge hit in the Simpsons area. It is insanely overpriced compared to a Butterbeer and is nowhere near as good (IMO) but it is something you will only want to try once.

I had four Butterbeers this trip, but never wanted to go back for another Flaming Moe.

I am guessing the Silly Swirl will be a vanilla / banana or chocolate / banana soft serve ice cream in a specially shaped cone for Despicable Me.

I was also a bit disappointed to figure out the same giant Strawberry donut with sprinkles they sell at Emack & Bolio's (Hard Rock Hotel) is identical to the Lard Lad version. The only difference is the Lard Lad version comes in a cute box. It had been available for years...

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