Are theme park fans ready for 'The Marvel Experience' in 2014?
Written by Rod Whitenack
The same producers who gave us Broadway’s “Spider-Man: Turn Off the Dark,” have announced that they will be delivering a $30 million traveling theme-park-style attraction featuring Marvel Comics’ roster of superheroes and villains to two dozen U.S. cities in 2014. The Marvel Experience will be staged in a mobile dome complex the size of two football fields that will appear in each city for one week.Tweet
The massive attraction promises original 3D animated features, motion-comic origin stories and holographic simulations, but the centerpiece of the experience is a new 4D motion ride that promises to be a first-person thrill ride that will “enable anyone to feel like a superhero like Spider-Man or Captain America,” according to Hero Ventures CEO, Rick Licht.
There are some big names lending their producing experience and financial assistance to this project. Live Nation chairman and “Spider-Man: Turn Off the Dark” producer, Michael Cohl, will be heading up the project while folks like Roy P. Disney, New York Giants co-owner Steve Tisch and a who’s who of financial bigwigs are providing funding for the project.
My first thought on “The Marvel Experience” is budgetary. Is $30 million anywhere near enough money to produce an interactive theme park attraction of this magnitude, let alone move the entire production from city to city every week? “Spider-man: Turn off the Dark” cost more than twice that amount just to get off the ground, and it only had to play one city.
I like the idea of bringing a theme-park-quality attraction to the masses instead of forcing guests to travel to a specific park to experience something spectacular, but with only a $30 million budget, will this attraction feel more like the Ringling Brothers Circus at the local fairgrounds than the “Spider-Man” ride at Universal Studios? Does Disney and Marvel risk cheapening their characters and brand with a watered down “trailer rig” attraction?
This is big news that brings with it lots of questions: What will it ultimately look like? What does this mean for Disney’s plans for Marvel attractions at its own parks? What do you think of this?
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