Disney launches animated series based on It's a Small World
Written by Robert Niles
Disney's launched a new online animated series inspired by its classic theme park attraction, "It's a Small World."Tweet
The first episode, It's a Jolly Holi Day, brings the "Small World" kids to India to celebrate Holi.
Disney also recently launched a new merchandise line featuring Small World-inspired dolls, representing the various nations depicted in the ride by Mary Blair's original designs.
In a recent interview with Theme Park Insider, Disney Imagineer and company Legend Tony Baxter expressed Disney's multimedia approach toward intellectual property. If a theme park attraction doesn't derive from another medium, Baxter said, Disney will create content in other media featuring the characters and themes of that attraction in order to support it. That's the attitude that led to the billion-dollar Pirates of the Caribbean film franchise, as well a multiple attempts to launch other movies based on Disney theme park attractions.
An online animated series is much less expensive to produce than feature films, or even TV specials, and provides Disney another opportunity to connect "Small World" with its pre-school and early-elementary target audience.
Have you watched "It's a Small World - the Animated Series"? What did you think?
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