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Robert Niles
Editor

Disney launches animated series based on It's a Small World

Published: December 10, 2013 at 10:41 AM

Disney's launched a new online animated series inspired by its classic theme park attraction, "It's a Small World."

The first episode, It's a Jolly Holi Day, brings the "Small World" kids to India to celebrate Holi.

Small World animated series

Disney also recently launched a new merchandise line featuring Small World-inspired dolls, representing the various nations depicted in the ride by Mary Blair's original designs.

In a recent interview with Theme Park Insider, Disney Imagineer and company Legend Tony Baxter expressed Disney's multimedia approach toward intellectual property. If a theme park attraction doesn't derive from another medium, Baxter said, Disney will create content in other media featuring the characters and themes of that attraction in order to support it. That's the attitude that led to the billion-dollar Pirates of the Caribbean film franchise, as well a multiple attempts to launch other movies based on Disney theme park attractions.

An online animated series is much less expensive to produce than feature films, or even TV specials, and provides Disney another opportunity to connect "Small World" with its pre-school and early-elementary target audience.

Have you watched "It's a Small World - the Animated Series"? What did you think?

Replies (3)

Don Lancaster

Published: December 10, 2013 at 12:35 PM

I always thought that Mary Blair's style worked well with animation. The bright colors and simple geometric designs should really play well visually.
Andy Milito

Published: December 10, 2013 at 4:58 PM

I agree, it's visually stunning. How many "episodes" will there be?
108.254.214.130

Published: December 11, 2013 at 11:01 PM

It's cute, but I can see the day coming when the characters in the series make their appearance in the ride, like Jack Sparrow in POTC.

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