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Universal Studios Hollywood to adopt Universal Express branding

November 28, 2017, 12:19 PM · Universal Parks and Resorts is taking the final step to unifying the branding for its front-of-line product across all of its theme parks.

According to the Universal Studios Hollywood website, the park will adopt the "Universal Express" brand for its Front of Line ticket next week, bringing the Hollywood park in line with the Universal theme parks in Orlando, Japan, and Singapore.

Though the line-skipping products all will share the same branding, they are not the same products. Certain versions of the Universal Express pass at various parks allow truly unlimited front of line access, while others are limited in the number of times that they can be used, or the time of day after which they can be used. As always, check the details before you buy any theme park ticket of front of line pass.

Other brands for front of line passes include Disney's Fastpass, Six Flags' Flash Pass and Cedar Point's Fast Lane. Despite the unification of the front-of-line branding, Universal remains the only major theme park chain that does not offer a ticket or annual pass that can be used at all of the company's parks in the United States. Could that be next?

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Replies (3)

November 28, 2017 at 12:26 PM · Robert - I'm so glad you pointed our that Universal is the only company without a pass to use across it's parks, even just domestic parks like Disney.

I'm very curious to see what they announce.

November 28, 2017 at 4:47 PM · Even as a UO Team Member, we were not provided free admission to the USH park with our company ID. We were required to trade one of our UO park comp tickets in for a comp to USH. It will be interesting to see if the two properties ever merge, but after so many years, I'd be surprised.
November 29, 2017 at 6:54 AM · I think the biggest difference has always been that USH is an active studio with a theme park build around it, while UO is a traditional theme park. Clearly, it would be nice if the properties were managed as one cohesive unit - after all they're sharing more attractions now than ever before, but I think the SoCal market is very different from the tourist-laden Orlando market. I just don't see any reason for the 2 to be managed as one from an operational standpoint.

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