'After 3:00, the Next Day's Free'-type programs
Dollywood offers a de facto 1.5 day admission program ("Arrive after three, and the next day's free"). Do you know of other parks offering similar programs? And, are such programs successful?
Dollywood has its "Arrive after three, and the next day's free" program. From March through October, arrive after 3 PM and return the next operating day free. Do you know of other parks that offer such a benefit? And, any research available on how many guests take advantage of such programs at Dollywood or elsewhere?
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They had something similar at Holiday World when I went last year. Their deal was that if you bought a ticket for the next day before leaving the park, that ticket would be half price. Sadly we did not get to take advantage of it due to time constraints, but had I done a little more research before arriving I would have used the perk.
At my local park, Worlds of Fun, they just offer cheaper prices if you arrive after 4 PM (almost half off).
I know these ticket options are different than the one you mentioned, but I think they are trying to accomplish the same purpose: keep 'em coming back for more!
HersheyPark (Pennsylvania) does it too. Just for clarification, it's one ticket, one price, for both visits, not a buy one ticket, get the next day at half-price deal. (Six Flags Magic Mountain, YEARS AGO, had one day at regular price, the next day for a dollar).
I think they're a great bargain. I utilized this benefit at both HersheyPark and Dollywood; and in both cases, we were able to visit several attractions, including some of the headliners, both at night and during the day.
All Cedar Fair parks have the "starlight" ticket, as it's called at Cedar Point. Somewhere around $20 after 4pm. Paramount Parks had a similar deal before the takeover. I'm pretty sure it's a common practice with regional parks. If you notice though, most season passes in these parks are about the same as two regular admissions, so I guess they figure a lot of people would go for that, especially when they include parking and such. A lot of parks will usually do the one day admission ticket towards the purchase of a season pass thing too.
SFGA used to have a thing called the twicket where you can come the next day for like $10. Now I think you can get a ticket for another day in 2009 for $20
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