Monorail Opinions? Share Your thoughts
Walt Disney World:
Several questions posed about the look of the monorails. Just fishing for opinions on wraps and paint jobs.
So I'm sure this has been discussed before when the "Tronorail" came out. But since the "Avengerail" may be the start of a trend, I'd like to get opinions on a few monorail questions
Do you think it's okay to use monorails for advertising? Now before you say something like "Walt would be turning in his grave!" I'm sure we can all agree that none of us are in position to claim we know Walt that well. However, we can look at his past actions...like naming the icon of his new park Sleeping Beauty Castle to promote a film to be released and that Frontierland more or less started as a promotion for Davy Crockett. With that perspective...what do you think?
Another question I have is based on my observation. I think the monorails, judging by the wraps, look more modern and futuristic and far less "90's" by have a solid color versus the white body and stripe. What do you think?
Lastly, do you think Disney should expand the monorails? And if yes, should the look retro like DLR or futuristic or still stuck in the 90's like they are now?
Comments in chronological order. Most recent at the bottom. Scroll down to respond.
I personally love The Avengerail. I just thought of something: There should be a monorail for each of the MK and DL lands. THAT would be cool!
That's actually an awesome idea. Instead a plain color, name them after lands or icons.
As long as the wrapping looks appropriate, I'm happy for the monorails to act as moving billboards. The Tronorail was well thought out in my opinion, with the monorail partially looking like a light cycle. I don't think that the Avengers monorail is as well executed, as it would have been more appropriate to have Ironman flying along the sides. At least it is better than plain writing clearly advertising movies or TV shows for the Disney company. Could you imagine a bland - and writing only - Hannah Montana: The Movie billboard running along the track? I'm all for Disney promoting their other content but it needs to look good on the monorail!
From N B
Posted April 5, 2012 at 2:51 AM
I saw a video of the "Tronorail", I thought is was very well done and not over the top. Anything is better than plain white in my opinion.
I am sure the Avengers version will be very cool as well.
I forgot to mention, Tron: Legacy was easily one of the most visually appealing films I have ever seen. The story was well written and the characters were perfectly cast. It ranks up there with Avatar, 300, Sin City and a host of others that brought something different to the screen.
N B...is that really you? You have nice things to say about Disney?
I can't hate anything that promotes anything to do with Joss Whedon, also they have to get something Marvel related into the parks (apart from some merchandise).
And the Tron: Legacy one was just so appropriate. It looked great too!
I don't think it would would work with every film, but the two they've had so far have been good ideas.
I think it's a fine idea. The white ones are so dull!
From Rob P
Posted April 5, 2012 at 3:01 AM
My preference is for the monorail trains to not be used for advertising in the long term. It's ok to display a promotion for a week or two but it's far more classy to use a well designed Disney livery for the majority of the year.
Keep advertising to the billboards and leave the trains alone in my view.
From Justin M
Posted April 5, 2012 at 5:34 AM
I actually like the standard white with diffrent color stripes. I think it is ok to have one or two with special wraps for promotions but they should keep them the way they are.
Screamscape is reporting a rumor of a Monorail expansion in Walt Disney World.
I thought that Tron worked well because it played on the idea of the monorail as a lightcycle. Avengers doesn't work as well for me because there's nothing in the wrap design that's inherent to being on a monorail. It's just a billboard.
That, and it's just weird seeing Hulk at WDW. That takes some getting used to.
What I find odd about the Avengers movies is though it really is being released by Disney, Paramount still gets its logos on all the advertising. If Disney was able to place all of its logos on the movie as much as they want, then in my mind the Avengerail would fit better. I know it's a moot point since pretty much it is all Disney who is getting the profits. Maybe it's serving as a transition from Paramount to Disney.
As the movies go, now that the rest will be Disney, there is a certain stigma that the movies will face. People see Disney and thing "clean, family movies, tame violence, nothing badass..." which is one of the cripples that hurt John Carter and Tron.
I think the Disney opening will be in the film, but since Paramount was originally going to film it, they get marketing.
What would be cool is if they featured Iron Man flying past the castle in the opening instead of Tinker Bell. Doubt they'd do it though.
James, that would be awesome. Or the Hulk crashing through it. ;P
I really liked seeing the Tron wrap last year and like the Avengers one. I have no problem with Disney's use of wraps. As long as they're always Disney-centric as opposed to advertising a paid sponsor like Doritos or Viagra, I'm cool with it. I agree, Skip, they do give the monorails a more modern look.
I can just imagine a Viagra monorail.....
From N B
Posted April 6, 2012 at 6:05 PM
What about one with a Monistat 7 wrap? It could still be the "Monirail".
This is hilarious :P
Sure, Disney opened the Sleeping Beauty Castle and It's Tough to Be a Bug in order to promote their respective, upcoming (at the time) movies. However, this is promoting a movie that will be released by Paramount Pictures, not Disney. I know, Disney owns Marvel, but this doesn't mean they have to push out the marketing in their own theme parks east of the Mississippi (Universal still has the rights to Marvel in their parks east of the Mississippi). They could've at least done it at just Disneyland.
From Jay R.
Posted April 10, 2012 at 1:36 PM
I think it's fine.
In terms of marketing & advertising, it's a natural progression that was bound to happen & it will continue.
Although it's not one of their traditional properties, it's still a part of the company now.
They are reaching millions & millions (more than if they just did the DLR) of world wide tourist.
I know many would prefer to keep the park exclusively "classic disney", aka mickey, etc., but with such an expansive brand, they are going to use what they have (If they can't make money off it, what was the point of purchasing marvel?)
Plus, they seem to know where to place the ads (you're not going to see that castle painted in hulk green :-)
Disney is releasing the Avengers movie with the Paramount logo on it. And the Express line IMO is not the Magic Kingdom, but a safe, relatively un-themed area. I don't think it is as slick as the Tronorail but there really isn't much wrong with the idea of the Avengerail.
From Crystal A
Posted April 13, 2012 at 11:13 AM
I think the Avengerail is awesome...however I also love Marvel. The idea above with having Ironman fly around the castle at the movie opening or Hulk crash through it is great!
They had a really nice version of the Walt Disney opening for Tron Legacy. Maybe they will have something cool like Iron Man instead of Tinkerbell!
+1's to Andy and N B for the Viagrail and Monirail jokes. I wasn't following this thread, but I couldn't have said it better myself.
I mentioned in my TR that SFGAdv no longer has the Stride Gum ad covering one of El Toro's two trains. I forgot to mention they have also removed the hair gel ads from two of Kingda Ka's three trains.
If the fail monorail would be the Viagrail, couldn't a ferry be turned into a Jersey Shore Boat?
Dom, did you forget to take your meds? :)
The Jersey Shore boat would be a nightmare, and I can imagine the cast taking pictures with you. That would be SCARY AS #$!%
Not even flash photography can get past all that spray tan.
Oh, and be careful kiddos; Snooki might want some smoosh smoosh!
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