A theme park gift under $10? Theme Park Insider: 2016 Year in Review
I think the biggest regret for Disney is that UOR used to be a secondary place to visit in Orlando - now it's one of the main reasons why people want to visit. Soon UOR will have two must see parks.
Disney has been trying to get their hands on Harry Potter for quite a while. When the first movie was made, Harry Potter was already a phenomenon but no one knew how it was going to translate into a movie. It broke the first major rule of movies which is never work with kids……and in this movie instead of one extremely talented kid, you needed 3 extremely talented kids plus a whole school full of pretty talented kids….which in the movies is an extremely tall order…..to make matters worse, there were some conditions that JK Rowling had been insisting from the beginning including that the movie was not animated (Steven Spielberg would have been the director if she had allowed him to do it in animation), was filmed in Britain, had an all British cast, and JK Rowling would retain control of all of the characters, situations, and locations as well as strict script approval. Disney was in the bidding war for the first Harry Potter movie, but it went completely against their ethos of full control (Disney likes being able to throw the characters into their park at will, but the contract JK Rowling had made that impossible….so it was only the movie that was being bid on). Disney decided to low ball the offer since it was so risky……a bad contract, a school full of child actors, and fantasy movies had been taking a beating recently…..Warner Brothers had been in the mood of betting big at the turn of the century and that kind of mentality was paying off with really big hits and high profile failures that would at least make enough to earn their budget back….so it was really good days for them, they had solid relationships and contracts with George Clooney, Robin Williams, Jim Carrey, Stephen King, Stephen Spielberg, Denzel Washington, Ann Rice, and many other high profile names in the hopper all coming out with new materiel around the time Harry Potter was going to be in the theaters. Warner Brothers felt like it was a gamble worth making, while Disney balked (and keep in mind that during this time, the Disney parks were being run by the accountants who were trying to bleed every little expense they could out of the business).
After winning the development rights, Warner Brothers then did probably the most intelligent thing they could have done while making all of the fans beat their head against a wall thinking that it was the most spectacularly stupid thing ever thought of and hired Chris Columbus to direct the movie, who was hired because he had been so successful directing kids in Adventures in Babysitting, Home Alone, and Mrs. Doubtfire. But as it turned out, Chris was the perfect man for the job and had been wanting to take a bite out of something much better than comedies that wear on the nerves after the second viewing.
After the success of the first movie, Disney tried to get back in the game and tried to persuade JK Rowling to break with Warner Brothers, but once again, the Warners knew what they had and signed a contract with JK for all of the rest of her Harry Potter books, even the ones that hadn’t been written yet.
Disney then tried to get back in the game a different way by attempting to buy Scholastic, the US publisher of the Harry Potter Books, but Eisner had a tough time trying to sell the Disney board on the idea and I don’t think they ever got around to even making an official offer, since it would have cost the Walt Disney Company around 5-6 billion to buy the book publisher even as the book markets were starting to see major declines.
Fast forward a couple of years and Disney had somehow made the pitch that if Harry Potter wanted to live on forever, he needed to be in the Disney parks, similar to the kind of popularity that Star Wars and Indiana Jones had been having. The problem is that George Lucas is a fan of Disney and was willing to license his characters relatively inexpensively in exchange for having some creative control and a really cool ride system that no one had ever seen before. JK Rowling had no illusions that she was doing Disney a favor and not the other way around and never significantly reduced her asking price, wanted full creative control, and wanted the people working on the movie to be technical resources to make sure that everything looked exactly right. One of the more contentious issues was around entry into the Harry Potter area, which JK Rowling had insisted should be through the a magical portal at the back of the three broomsticks, something that Disney didn’t think could handle the crowds.
Negotiations went on and off again for nearly three years. Everything came to a head one weekend when JK Rowling was in Florida meeting with the Disney people and had a fairly contentious argument with the Disney staff to the point that she walked out of the meeting. Instead of heading back to the airport, JK decided to instead go over to Universal. She got to the front gate, declared who she was, and more or less demanded to see the president of the park. Within three days, Universal had agreed to just about every demand that she had made, including the price and high level ideas about where it would go in the parkm and what it would contain, and a letter of intent was signed. Designs were immediately started, approved, and construction started within 10 months. What was even more surprising about this is that Universal had just announced the closing of the Back to the Future ride to be replaced by the Simpsons, something that become much more expensive than originally planned as the voice actors had refused to do the ride unless they were paid much more than initially proposed….so Universal was betting quite a bit of their future on the success and popularity of the Simpsons and Harry Potter rides.
The rest, as they say, is history…..except for the bit that is in the future with Harry Potter being so popular in the amusement parks that Universal Studios Japan and Hollywood are lining up with their hat in their hands begging for Harry Potter to come to their park as well. While construction has not quite started for either, both are on the slate to get their Potter fix, as well as more Harry Potter love in Florida.
That's an epic post jeff! I love the fact that Rowling takes such an interest in the theme parks. Combined with comcasts commitment to the the parks division, it gives me real hope that the Hollywood version will be of a similar quality to Orlando.
To reiterate, no I don't believe Rowling would have cared about theme parks. I think she just wanted to capitalize on what soon would have been a wasted oppurtunity.
The great thing about her being so stubborn and taking HP over to Universal is that it raised the level of what you do with a property in a theme park. While Jurassic Park is a franchise that has it's own land devoted to it, HP takes that idea and elevates it to the next level of immersiveness. Most movie franchises are relegated to an attraction, a gift shop and possibly a meet and greet area. This is most likely what Disney had in mind. HP transports you INTO the world of the movies and books.
The way I see it, if HP goes to Disney, we never get the soon to open, heavily themed, enormous expansion that is Carsland. Nor do we get a Fantasy land that is doubled in size, attractions and immersive scale. And as Avatar Land is in the early stages of development, you would have to think that Disney is using everything it has learned and developed for it's latest major US park expansions and incorporating all of that into this next huge expansion area for AK, as well as raising their own bar as to what has been done and seen before.
Yup, J.K. and Potter not going to Disney is probably one of the best things to happen to the theme park industry in a long time, and has resulted in an industry wide renaissance for all parties involved on that level to step up their game or be left in the dust.
I respond: Do you have ANY credible source that can verify ANY of part of this story?
I respond: That's not correct. Warner signed for the first four films in 1999. UK Mirror (4/23/11): "Rowling, 45, sold the film rights to her first four novels for a reported £1million 11 years ago."
Former Walt Disney Imagineer Marty Sklar claims that Ms. Rowling was demanding that Disney pay more money than they offered. Naturally, Mickey closed the door on her. Therefore, Rowling did take the idea to Universal (but I seriously doubt she demanded to speak to a manager) and sold the Harry Potter rights.
Frankly, I'm glad Disney didn't get their hands on it as I can't see them doing a better job then Universal did. Also remember, a LOT of Disney folks left WED to move over to Universal when the accountant sharks began to bleed the parks of every penny they could. Universal needed this and Disney needed the wake up call, it's the best possible thing that could have happened in my opinion.
I hope with AvatarLand at AK that Disney does give Cameron the control, because then we'll see something amazing. If they don't.. I can't even imagine what kind of cheesy nightmare we may all unwittingly walk into.
Sir Rao ... thanks for the sanity.
If you watch this video, you will see a bunch of people (as in about dozen guests) who did not making their decision about where to vacation based upon where there is a Harry Potter attraction.
And they seem pleased with their decision.
The question on this thread (which has been asked about a million times) is "Why didn't Disney get Potter?" The answer is provided by this clip ... Who could possibly care?
They're both fantastic resorts that people have fun at.
Whenever Universal or Disney acquires a franchise, there are always comments that degrade the theme park who lost out. Why?
Could Disney have done something amazing with Harry Potter? Most likely. Did Universal do something amazing with Harry Potter? Of course. But we are talking about two of the leading contenders for theme parks. To me, J.K. Rowling was in a win/win situation. You had two parks, which had already proven that they know how to make a product come to life and offer experiences beyond our normal lives, fight over the rights. I mean, put this with a fat man in a red suit and you have Christmas. Regardless of the whys and who should have done this or that, let's be thankful that A. Universal did an amazing job, and B. It is luckily in the same city as a Disney Park so you get even more bang for your vacation destination.
Walt Disney World
Tokyo Disney Resort