Oriental Land Co., the owner of the Tokyo Disney Resort, issued a press release this morning announcing another attraction sponsorship at the resort.
Daiwa House Industry Co., Ltd., a residential real estate developer, will sponsor Stitch Encounter Tokyo Disneyland and Caravan Carousel at Tokyo DisneySea [PDF], starting Dec. 1. But here's the line that got me:
"With the participation of Daiwa House Industry, there will be 26 companies sponsoring facilities at Tokyo Disneyland and 25 companies sponsoring Tokyo DisneySea."
Wow. When I visited the Tokyo Disney Resort, it seemed as though almost every attraction had a discrete sponsorship sign on it somewhere. This release pretty much confirms that, demonstrating that the majority of attractions at the two parks have paying corporate sponsors attached.
No wonder that Tokyo Disney seems to have the money to not only indulge Imagineering's every request but also to employ full crews of cast members to staff its attractions, including the multiple greeter positions you rarely see at the US parks anymore. I have joked that you could drop a popcorn kernel at Tokyo Disneyland and a cast member would grab it before it could hit the ground. But I don't think that's really too much a stretch.
Corporate sponsorship used to be a much bigger thing at Disney's parks in the United States, but sponsors have dropped off without replacement at many of the attractions that used to have them. I don't know if that means anything in the big picture but I thought this an interesting contrast in business cultures to point out for discussion.Tweet
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