Holiday World, in Santa Claus, Ind., has become the latest theme park to embrace date-specific, variable admission pricing.
Holiday World's variable pricing is for online advance-purchase tickets for specific dates. The $49.99 ticket price at the gate won't vary by date. If you're not sure when you will visit, you can buy an "any day" ticket, but you will get only a $2 discount from the gate price for that, when you can get discounts up to $20 by committing to a date.
In a typically Holiday World customer-friendly move, Holiday World is offering people who bought online ticket vouchers before the introduction of the Pick Your Price discount the difference between what they paid and what the "Pick Your Price" charge would have been for the date of their visit in HoliCash to use in the park on the date of their visit. If you bought an online ticket before March 20, 2017 show your voucher at the park to get your discount.
Holiday World opens for the 2017 season on April 29.Tweet
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