There is no question that WWoHP in 2010 changed the industry forever. It elevated Universal to a great level, and it made Disney finally wake up.
However, since then, let's be honest, it has all been DISNEY, DISNEY, DISNEY. I am a Universal fanboy, so it hurts me to say it, but I fear for the future of Universal Orlando.
I am not a fan of Studios parks, and IOA used to be so amazing, but now is actually pretty bad when you think about it.
Apart from WWoHP, you have Toon Lagoon and Seuss Landing that are both TOTALLY IRRELEVANT to a modern audience, plus cheap comic book versions of Marvel characters (too tacky these days) and a fairly immersive Jurassic Park area but it hasn't been updated to reflect Jurassic World yet...and don't get me started on the appallingly misplaced Kong attraction there.
Marvel is a problem for Universal. They need to get rid of it now. The time has come. However, they wont do that as if they did Disney would build stuff down the road and effectively kill Universal. I doubt Universal will allow that to happen. So that is a catch 22. Spider-man is my favourite attraction but it needs the movie tie-in (which of course it cant ever have).
After WWoHP, Universal needed to kill Disney. They needed another GOD IP, yet they rested on their laurels and allowed Disney to fight back. Disney purchased the IP for Marvel, Star Wars, and Avatar - while all we got from Universal was a pointless Kong attraction based on a film that is 15 years old already (and reboots are already happening) and Race Through New York with Jimmy Fallon.
Universal could never have afforded the IP for Star Wars ($4b wasn't it?), but I think Avatar was probably in their price range - Pandora would have looked perfect in either of the Universal Orlando parks, yet we now have it as part of a zoo instead.
Universal need one last killer IP (and no, LOTR is not big enough these days) to completely overhaul their parks. Otherwise I give them 10 years until they end up like Six Flags...
FWIW, Transformers should replace Marvel, Nintendo should replace Toon Lagoon, Diagon Alley should have replaced Lost Continent, and Springfield should have replaced Seuss Landing. But in fact, pretty much all of that went in the Studios park instead.
For a park that promoted IMMERSION in 2010 with Hogwarts and Hogsmeade, I find it actually quite appalling that the same park now just builds screen-based rides in studio lots (Jimmy Fallon, Fast and Furious, Transformers, even Kong).
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