Universal spent millions, licensing, building and marketing the new Potter attractions, restaurants and shops. Of course the merchandise in the stores is owned by entities such as Warner Brothers and Ms. Rowiling. So the net on every $40 wand is probably reduced dramatically. Likewise I am sure Ms. Rowling gets a take from Leaky Cauldron receipts, the sale of butter beer and (I would not be at all surprised) a chunk of the Hogwart Express ticket upgrades. Of course there are labor costs associated with operating the new dark ride -- maintenance, operating, etc. If Rowling and Warners scoop a portion of the cash off the GROSS, that will be expensive. In contrast, the DHS event features content that is wholly owned by Disney and requires construction/production costs that are (compared to Universal's burden) ... pennies. The way I see it, Disney is going make a ton of money, while Universal will use its apportioned slice of the revenue to re-cover its investment.Tweet
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