If you really are an Insider, interested in the inner workings of the hospitality business, check out this interesting read from our friends over at Skift about Loews Hotels: Loews Hotels Is Taking a Contrarian Approach With Its Asset-Heavy Strategy.
Many theme park fans know Loews as the operator of the five (soon to be six, then eight) on-site hotels at the Universal Orlando Resort. In the piece, Loews execs talk about how their relationship with Universal has helped the company pursue its strategy of going upscale with premium facilities that can withstand disruption from AirBnB, consolidators and other tech-driven innovations in the industry.
The gist of it all is that as other hotel chains have turned to licensing and franchising to make money without actually having to build and maintain hotels, Loews has gone the opposite way, essentially trying to create unique attractions, if you will, with its properties - places people are willing to pay extra to stay because they deliver an experience unlike anything else in the industry.
What do you think? Despite all the talk of going upscale, I find it refreshing that Loews hotels in Orlando typically provide more value for the dollar when compared with the competition from Disney. Not saying that Disney doesn't have hotels that are as nice or even nicer, but that for $100 or $200 a night, I usually can get more with Loews at Universal than from comparably priced hotels on property at Disney.Tweet
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