Pop Up Disney opened about two months ago. I was curious to know how successful the built for Instagram attraction at Disneyland's Downtown Disney has turned out.
I did a quick search on Instagram and found only 11,855 images using the Hashtag #PopUpDisney. Then I searched #GalaxysEdge and found 88,127.
I'm wondering if it has been viewed as a successful venture based on Social Media impact / Revenue generation through ticket and merch sales or if it has not performed as expected.
Do we know yet if this will be open permanently, or if there are already plans to shutter it for something else.
I have not been to this attraction, and really don't intend to go. I was just curios to know if it has performed as expected, or if others also feel like paying $30 to enter this sort of attraction is not worth it.
Anyone out there have any insights?
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If we're simply judging on social media posts, I'd say that the ROI for #PopUpDisney posts beat the living smack out of #GalaxysEdge, given how much Disney spent on each of those projects!