Are Disney's higher ticket prices setting a bad precedent?
Walt Disney World has raised its prices
for yet a second time this year, pushing the price to over sixty dollars for a single day base ticket admission. Polls all over have indicated that people dont want to pay the price, but yet people still flock to that park in record numbers despite rising gas prices and cost of living increases. With two raises in price in a year will disney see a bottom of this barrel and end up paying the price with a sudden drop in attendance? Can the other parks afford to do the same thing? For example in Orlando you have two other parks, as well as Busch Gardens in Tampa. They have all raised prices this year, it seems only because disney has done it. Should they raise prices, or should they take the more business like approach and not only keep prices the same, but capitlize that disney keeps raising prices. Eventually gas will get so high that people wont be able to afford to go to the big parks.
The problem with the price increases is that when one park push up the price, all of the others eventually follow suit. Pirce has had very little impact on the gate at any of the Florida parks, so if Disney wants to do some crowd control and/or get a bigger bang out of each ticket, they can go right ahead. Eventually we'll reach a point where Disney will start seeing an effect in attendance, but until guests start wising up and change their habits, these price increases will continue to happen.
Exactly, Russell. Kindof like the price of gas. As long as people keep paying the high prices for it and don't curb their usage, it's only going to go up.
The $67 price tag looks steep at first, but how many vacationers go to the gate and buy a one day ticket? My guess is none. A five day pass is $206 which breaks down to $41.20 per day. Add the parkhopper option and it's $49.20 per day.
I think Disney is going to do whatever it darn well pleases because of how big they are and how long they've been in the business. And people will pay. Oh yes, they will pay.
I am surprised that Disney has opt to raise their passport rates twice in one year. It is true that most people do buy Hoppers but imagine the total when you have to buy six passports. As a former Disney Store castmember I could tell you that no matter what when a person wants to go they will pay no matter what the price is. Myself included with that bunch because we going in December.
Just to add insult to injury.
Mr. Holloman nails it when he writes: "The $67 price tag looks steep at first, but how many vacationers go to the gate and buy a one day ticket? My guess is none."
We may not like the higher prices but it's just good business sense to raise prices during times of extreme popularity - it's cost versus demand ratio. The higher prices allows for much more flexibility -ability to build more rides and maintain better, ability to pay employees better, etc. In a society which we pack the movie theaters and pay at least $8 per person when we could get it on video several months later, most people are not going to care about the price. Those who do can be persuaded typically by seasonal incentives. Those who will staunchly resist Disney are frankly not who Disney wants in their parks. If they are tight at the window, then they won't pay $40 for a crappy little Disney doll either and that's where Disney really makes the money.
Disney will continue to raise their price as long as people will pay it. A $60 plus ticket to a single Disney park will perhaps help sway people to go for a "better deal" with a few days stay. In reality there isn't that much better of a deal, but unless you pick it apart, it's not visible. It amazes me that people are so blinded by the "magic" that they are willing to shell out that kind of money for a single Disney park, which to me isn't a complete experience. I call IOA a complete experience...to get that experience at Disney you have to go to all four of their parks at the cost of a kidney.
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