Universal Orlando to debut new offer in Super Bowl commercial
Universal Orlando e-mailed a press release today advancing its commercial that will run this Sunday during the Super Bowl NFL championship game.
There's a "preview" for the commercial (believe it or not) online. [WMV file]
The preview and the release tease an "unprecedented offer" from the resort that will make people feel like a "superhero." The commercial preview features a kid in a makeshift superhero costume, so that's clearly a theme.
Let the regional parks be on notice, as we've noted before, the Orlando area parks, led by Disney and Universal, are not taking this economic challenge lying down. They're discounting and marketing like heck, looking to expand share in a tough market.
Update: It's free tickets. We're talking about it on this thread.
Replies (7)
Also per the Orlando Sentinel, they are only going to show the commerical ONE time during the Super Bowl, but I'm sure you will be able to find it on their web site or other places if you miss it.
I wonder what the discount will be but I'm looking forward to it.
This would be the first commercial Universal has aired on Superbowl Sunday since Superbowl XXXV, I believe (remember those: "I Want..." spots?) It has most certainly been a while. I remember taking a survey in November of 2007 for a "possible" commercial spot on what would have been a great commercial, but it never happened. This is one I cannot wait for, but will have to as I couldn't view the spot on my computer either, oh well.
Sounds like a VIP offer to me, perhaps something pretty big. Just my theory. Anyway, I'm not too worried about missing it, because there are websites devoted to recording and putting up the Super Bowl commercials. Not to mention, they'll be on YouTube, too. 'universal super bowl commercial' will probably be your best bet.
I can't wait to see it.
That makes me wonder if it has anything to do with the commercial they were shooting about two weeks ago in the park. I remember two locations, one was right in front of the Universal Globe outside of universal with Woody Woodpecker and a whole family standing there another was ready to be shot in the new york area close to where Delorane and the BTTF Train are resting.
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Doesn't work on my computer, but if it is what you are describing, it sounds familiar to SFGA which people wear superhero capes of the DC comics heroes.
I guess I gotta wait til Sunday!