Only adults (which, in Disney's world, is anyone age 10 and older) can claim the vouchers. And there's just one voucher per adult theme park ticket. The vouchers are worth only up to $8, too, just in case you were thinking about using one for premium seating at the El Capitan.
Just go to one of the participating theme park merchandise locations at Walt Disney World or the Disneyland Resort, show your ticket, and you get the voucher. The participating locations are usually the ones nearest the entrance, such as the Emporium. Multi-day tickets get only one voucher, so you can't come back and get a second the next day. The offer's good through Nov. 22. Full details on the film's website. (Click the "Movie Offer" link at the bottom right.)
Obviously, the hook is that if Mom and Dad pick up vouchers for two kids, they still have to pay for themselves. So I don't know how much additional business this promotion will drum up. (I'm sure that families that were going to go anyway will appreciate the discount.) At the very least, the deal will help raise visibility among theme park guests, if the princess appearances and riverboat cruises didn't do that trick.
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