Added by Robert: The Busch Gardens theme parks in Williamsburg, Virginia and Tampa, Florida will retain their names, although they are now officially "owned by SeaWorld." Which is a flip from the SeaWorld parks being "owned by Busch."
Here is the obligatory press release quote:
The new name reflects the prominence of the SeaWorld brand in both the family travel industry and among the company’s portfolio of parks.
“It is one of the world’s most widely recognized and respected family travel brands,” said Jim Atchison, SeaWorld Parks & Entertainment President. “SeaWorld has been a brand associated with quality family entertainment since SeaWorld San Diego opened its gates for the first time in March 1964.”
Translation: The name with the higher attendance total wins.Tweet
SeaWorld is the best brand that the new company has. "Busch" has legacy issues with the beer company. That said, I do like the sound of "adventure" as opposed to "entertainment," though entertainment is more honest about what they do.
I suspect that "& Entertainment" got tacked on because "SeaWorld Parks" sounded too parallel to "Disney Parks," which is a lousy brand as it is.
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I'm not sure I am happy or even understanding this really. If they are removing Busch from that, why aren't they removing it from the theme parks, too? It doesn't make much sense.
Wait, does this mean Worlds of Discovery no longer exists? They should have just used that. They already have it.