Six Flags offering deep discounts on Play Passes to open 2010
I'm on a conference call with Six Flags CEO Mark Shapiro right now, and he's making the point that Six Flags is offering deeply discounted Play Passes
for many of its theme parks early this year, in an effort to hold on to market share in a tough U.S. economy.
At Six Flags Magic Mountain, for example, visitors can buy a Play Pass, which admits them to the park every day it's open in 2010, for $54.99 - the same price as a one-day ticket. (The Play Pass differs from Six Flags' annual pass at some parks, though not at Magic Mountain, in that it does not include the coupon book, free tickets or other perks of the SP. Both the Play Passes and the Season Passes include admission to all other Six Flags parks.)
But Shapiro said that the discounts will not last through the season, and the Six Flags anticipates raising ticket prices by as much as $20 as the summer progresses. Shapiro did offer some wiggle room, saying that if the economy did not improve and the market did not support increases, Six Flags would stay put.
But he encouraged visitors to buy now to lock in the discounted prices, which makes sense for a company trying to hold on to market share. Get those folks to buy now - instead of giving them any reason to wait, when they might decided not to buy.
Update: FWIW, Shapiro said that Six Flags has a deal to bring Mrs. Fields into the parks this year. More calories! :-) He continued that he'd like to add more outdoor cooking options, like those offered at Dollywood, but that local restrictions at some parks preclude that. But they will add where they can, in the future.
He also said in response to my question that he doesn't anticipate creating an in-house attraction design team, a la Disney's Imagineers and Universal Creative, at any time in the near future, though he paid them great credit for what they do.
Well it is $65 at SFGA and $65 to park with a $10 Amazon Gift Card if renewing (I did)
I wish this company the best, I really do. It can't be easy to dig out of a giant financial hole and stay competitive with new rides and such. I haven't been to a Six Flags park in a long time....mostly because I haven't had much opportunity. I really believe that they can pull it together with some time and an entertainers approach instead of a profit maximizing approach.
SFGA is not cheap. That pass is not cheap their. what is a general admission for 1day in the park. Also what is stopping you from buying it at Magicmountain where it is cheaper and using it at Greatadventure. Also does this playpass pay for other attractions like the Daredevil dive at greatadventure.
The best deal on the Play Pass is at Kentucky Kingdom - $29.99. But you have to go to Louisville to get it. A nice option, though, if you'll be in the area.
Agreed, Derek. I applaud Mark Shapiro. I feel so bad that he came into power when things looked down for the company. I can tell he really is trying to turn it around, and cares deeply about succeeding (why else would he be on TPI so often?).
Mark said La Ronde is getting a new coaster this year, but wouldn't give up a name
Thanks, Robert, but a new coaster probably won't get me out there. A professional staff, better theming, and diverse array of attractions would.
I have to agree with everyone..Over the years Six Flags,has taken and become very generic. And the parks
I also feel that if Six Flags as Cedar Fair as well would start investing in quality shows as the parks did back in the 80's, that they would find it would help out. They have to get back the older guests and show them a good time. Today these parks have little for this age group. The parks years back had large numbers of older guests. Now you still see this with Busch Gardens and Dollywood but the other chains have lost this group. Its money they are just saying that they do not care about when they run with nothing but thril rides and poor quality shows.
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