Universal Orlando announced today that it has bought airtime for a TV ad during the first half of this year's Super Bowl. (Featuring, of course, my Indianapolis Colts, playing the heel for a change, against the pretty much universally beloved New Orleans Saints.)
Last year, Universal ran an ad that kicked off its million ticket giveaway promotion. This year's commercial will promote the Wizarding World of Harry Potter at Universal's Islands of Adventure, though it will also promote the resort in general. But what caught my attention was the screen grab Universal released from the ad:
Broomsticks? Where in the Wizarding World of Harry Potter will theme park visitors be riding broomsticks? Will that be the theme of the Kuka arm ride vehicles on Harry Potter and the Forbidden Journey, or will the B&M Inverted Coaster seats on Dragon Challenge be themed to broomsticks? (We already know what the ride vehicles look like on the Flight of the Hippogriff family roller coaster.)Tweet
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