Six Flags debuts new corporate blog
Six Flags today launched a new corporate blog, joining Disney and SeaWorld.
And, since I hear you asking, here are some other "official" theme park company blogs:
- Disney Parks Blog
- SeaWorld Parks & Entertainment Blog
- On Point, from Cedar Point
- HoliBlog, from Holiday World
These blogs are written by the parks' corporate PR folks, so don't expect any dirt or insider tips or coverage that the parks might not want to promote. But some of them can be a fun read, and they are often the first place to get official photos, video and announcements of new attractions.
If I've missed any big ones, lemme know in the comments (it's typo day here on TPI, BTW!). And FWIW, I don't know of any official non-Halloween blogs from Universal, which seems to be lagging other parks in the use of social media, despite stellar efforts on that front for Halloween Horror Nights. Go figure.
Update: From the comments...
Replies (7)
Instead of a blog, Universal Orlando has a Facebook page where they post fun facts, celebrity photos, and other items.
That's because social media...
A. is everywhere, and practically everyone with a computer participates in it
B. is a dirt cheap promotional/advertising machine that has potential to reach just as many people as a TV commercial
C. is a way to bring fans together and sort of bring them along for the ride, which in turn can make the brand more noticed when said fans invade things like the Theme Park Insider Best Ride Tournament.
All parks, large and small... should be using Facebook, MySpace, and all the other social network sites to the fullest extent. Why? because it's free and millions of people are on them, and they all want friends. Fans of the parks on these sites want to follow and they want all the news. It also gives them a forum to "leave a comment". Parks, it's time for a real look at your marketing department if you don't have an active and continuously updated Facebook page with links, pictures, video...etc etc.
Actually, for the longest time, Universal Orlando's Facebook page was run not by Universal Orlando, but by a Theme Park Insider reader. (I won't name him/her unless that reader wants me to.)
Kings Island also has a blog, Kings Island Insider. http://www.kingsislandinsider.blogspot.com/
Well I guess I'll have to wait until they decide to include some RSS feeds. I'm actually surprised it took them this long to create a blog.
Social Networking is a big thing now with PR and Presidents. Follow Disneystoreprez (Jim Felding) for another one (I know, not theme park related, but an example)
SF is smart doing it since they have had a bit of rough couple of years.
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I read the Disney Parks Blog quite frequently and there's some interesting stuff on their, especially some of the video features.
Social Media seems to be getting more and more important when it comes to theme park PR.