Disneyland honors Buzz Price with a window on Main Street
Disneyland today offered a long-overdue honor to Harrison "Buzz" Price by commemorating the late theme park industry economist with a window on Main Street USA.
Price, who had been honored as a Disney Legend in 2003, passed away in 2010. Never a Disney employee, Price still did essential work for the company as a consultant for Walt Disney, using his extensive market research and forecasting skills to select the sites for both the Disneyland and Walt Disney World Resorts.
We've been big fans of Buzz for years here at Theme Park Insider, and have featured him in several articles:
- What if... Walt Disney had built his skiing 'theme park'?
- Christmas gifts for theme park fans: 'Buzz' Price's memoir about the founders of the theme park industry
- Disney Legends recall Walt Disney and the 'Yes, if....' way of management
- Disney Legend Harrison 'Buzz' Price passes away at age 89
"Guessing is dysfunctional. Ignoring prior experience is denial. Using valid numbers to project performance is rational." - Harrison 'Buzz' Price, 1921-2010
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Mr. Price's book is required reading for anyone interested in offering qualified commentary on theme park strategic development. His work gave such precedent to Disney's approach to evaluating potential projects. In a commercial construction industry that has become more and more enamored with Integrated Project Delivery management, and design assist arrrangements with contractors, Price's work is becoming even more relevant than it was all those years ago.