Universal theme parks trademark 'Silly Swirly'
As I reported on our Theme Park Insider Twitter feed
earlier this week, Universal's theme park division has filed a trademark application for "Silly Swirly."
Universal filed the application on July 16, and described it as for "Amusement park and theme park services," which could mean just about anything offered in a park.
The inclusion of the word "Silly" makes one think of Universal's recently-trademarked "Super Silly Fun Land," from Despicable Me, which the company is building as part of its Minion Mayhem attraction at Universal Studios Hollywood. Super Silly Fun Land will provide a new kid-focused play area for the park, given the impending closure of the Curious George area to make way for Hollywood's Wizarding World of Harry Potter.
What's your best guess as to what "Silly Swirly" will be?
The only other theme park-related trademark application from the past couple weeks was Disney's application for "Golden Oak Club," on July 19, for the residents-only clubhouse and dining room at its Golden Oak development in Walt Disney World.
The first thing that came to my mind was the "toilet bowl" water ride found at every water park.
My guess is some sort of special Despicable Me based drink given that Universal seems to be really into making themed drinks for their new areas.
I think they've discovered just how much money they make off of butter beer so they are making another unique drink to sell in a different part of the park.
Sounds like something to do with a water park.
I think maybe this will be something similar to the twirl'n' hurl ride going in to florida.
'Silly Swirly' is obviously a soft serve cream cone. Theme park food is getting name brands following the success of butterbeer.
Their version of a Dole Whip...
The Orlando Sentinel reported today that Comcast is accelerating their capital spending plans & expansion timetables for their parks. Looks like more exciting attractions are in the very immediate future.
I'm pretty sure this is going to be the new flat ride going into Super Silly Fun Land.
Universal is definitely going to keep rolling out signature beverages and products based on each land.
This article has been archived and is no longer accepting comments.