Walt Disney World raises ticket prices. One day at the Magic Kingdom up to $99
It's already that time of year again — time for the annual Walt Disney World theme park ticket price increase.
According to the Orlando Sentinel, Disney World will raise its one-day, one-park ticket prices by $4, taking the price of a one-day ticket to the Magic Kingdom to $99, with a day at Epcot, Disney's Hollywood Studios or Disney's Animal Kingdom rising to $94.
If this price increase seems like it's coming earlier this year, it is. Last year, Disney raised its ticket prices in June, with prices rising at both the Walt Disney World and Disneyland Resorts. Last year's increase raised one-day tickets from $89 a day for all four WDW parks. The four-day base ticket went up $23. No word yet on what the new price of that ticket will be. The new prices go into effect tomorrow (Sunday).
We've not yet heard any news of a Disneyland price increase for this year, so this round of increases appears to be for Walt Disney World only.
Interesting side note: The news of the price increase leaked Saturday evening during a Universal Orlando press event, when pretty much everyone who covers theme parks in Central Florida was over at the Mardi Gras event at Universal. In journalism, there's a cliche about dumping bad news late on Friday afternoon, when reporters are going home for weekend and news breaking then will end up on the late Friday broadcasts and in the Saturday morning papers — the least watched and read of the week. Breaking news on a Saturday night during a rival's press event takes that to a new level though.
Final point, anticipating the comment flame war that inevitably breaks out online following any news of a Disney price increase: As long as more people keep going to the parks each year, theme parks will keep increasing their prices. Disney World's attendance is up, so it's just supply-and-demand for Disney to raise its prices. If you think Disney World's gotten too expensive, don't bother complaining. Disney's looking at attendance numbers when setting prices, not people moaning online. Look for an alternative where to spend your money instead. The one-day prices at Disneyland and Universal Orlando are holding at $92 a day. (So far. Expect a price increase before the opening of Diagon Alley at Universal Orlando, at least.) A one-day ticket to Disneyland Paris is US$87. Tokyo Disney's one-day ticket is just US$60.50. (Its next price increase will come April 1, to US$62.45.) Better deals are almost always available on multi-day tickets and even annual passes, if you're willing and able to visit often.
Update: Here are the new prices:
- A one-day, one-park rises from $95 to $99 for the Magic Kingdom, and from $90 to $94 for the other parks
- A four-day base ticket (one park per day) rises from $279 to $294
- A 10-day base ticket rises from $339 to $354
- Am I reading this right? No, I wasn't. Park hopper prices didn't go down across the board. Correct information follows. Adding the park-hopper option to your pass rises from $59 to $60 for 4-day to 10-day tickets. It's $49 for 2- and 3-day tickets, and $35 for a one-day. Adding the park hopper option is just $15 for Florida residents on a one-day ticket, $24.50 for a 3-day and $30 for 4 days.
- A four-park Annual Pass rises from $609 to $634 for non-Florida residents and from $464 to $485 for Florida residents
The one-day ticket prices appear steep, of course, but let's remember that Disney World created its pricing structure to encourage longer stays. That means Disney World tickets start at $35.40 a day on a 10-day ticket, and cost just $73.50 a day if you spend four days to go to the four parks.
I can see how the ticket price increases are a big deal for people who go to the parks a lot. For my family, the most we've ever gone to WDW was twice in one year and that was just because of a lot of events that fell into place. We usually only make it to Florida once per year. I think $100 a day is the sweet spot for park admission. I'm fine with that.
If WDW maintains their percentage rate increases of the last few years, Magic Kingdom should reach $126 in 4 or 5 years.
The thing that no one really likes to talk about is that high ticket prices keep the Disney parks from becoming like Six Flags Magic Mountain, which has been overrun by gangs for years. If Disney did not charge high prices, the parks would be overrun by teenagers from the Orlando area. They would not be safe or enjoyable for families.
I hate to break the news to you regarding those teenagers from Orlando that you were concerned about...that $90 plus dollar price is a single day ticket price for Out-Of-State tourists...the ANNUAL Pass Rate can be as low as $230 for the ENTIRE year for those Orlando teenagers (189 potential days) ...that's $1.21 per potential day for Park Admission...just saying...my pass and my daughter's is $644 for the Florida Resident Premium Annual which has free parking no black out dates and includes the water parks and other features which amounts to $1.76 per potential day for Park Admission...again just saying....I actually will go around 50 days total which equals to $12.88 per park visit for the year...
It's just business 101.
And in a new development we go to our forestry correspondent who has some breaking news about what bears do there.....
The truth is, like this article mentions, it's the crowd level that sets the prices. More and more people visit every year and that means they will raise prices till it starts hurting attendance. If you live in Florida and go often, your best bet is to get annual pass. For the annual pass which includes unlimited visits, no blackout dates, free parking and discounts and perks when you divide the price into the 4 parks it's about $135 a year for each park. Currently it's about $99 per park per year for Busch and sea world. Universal is about the same as Disney. It's all about calculating costs. Price increases usually hurt out of state visitors more.
I work at Universal selling tickets and my Mutli-day vs One day was 69% multiday. Last year it was 70%.
I wonder if Disney will nickel and dime people over the magic bands. I could see them adding characters and charging a premium for limited time junk. I think they will start giving more fast passes to deluxe hotel guests or add an option where you can buy more then three.
Attendance appears to be growing rapidly at the parks more than justifying the increase. The Magic Kingdom seems to be struggling to handle the extra load though less so for the other parks.
Wow $99 for 1 day magic kingdom.
I have to believe if Disney is so focused on optimization as it relates to the visible operations within the park, the company most be hyper-aware (sorry) of the price points of its product.
If WDW fix the Yeti and start building Star Wars land, then raise the price.
"Wall Street Disney Gang" killing the goose that laid the golden egg.
Directed at "anonymous" (126.96.36.199): So you're trying to claim that a day at Universal Orlando is "cheap?"
^Great point, TH.... too bad you left your hat at DHS and can't cover it.
Have not been to Magic Kingdom since I moved from southern Callie , my home, to central Florida over 12 yrs ago. However, believe me when I say that Florida locals MORE than do their share visiting,as well as working for Disneyworld.
When we go to Disney world, we go for magic. There are never any rough,loud vulgar guests. I would pay 200 dollars to keep Disney the wholesome , clean and safe place it is!
I agree with James. Most people traveling to Orlando are going to plan on a multi-day visit to the Disney parks. I belive the ones who will truly feel the bite of this increase are those who do not plan and research ahead of traveling. A few years ago, while at the Magic Kingdom, I met a family from Quebec. While talking, they began to discuss about how expensive it was for one day for their family of six. Plus, they were under the impression that many of Universal's rides were located in DHS (also that DHS was part of the Magic Kingdom). These people had just assumed (and admitted) that they were sure everything would be fairly cheap and be in one spot, thus only needing one day to do all there was to do.
We know this is going to be the 'Disney Way' of doing business, and sadly we have no choice but to pay the increases whenever they raise gate prices.
Problem is, Anon Poster 188.8.131.52, three days at Universal is probably one day too many, and three days at Disney is probably two days too few. The comparison is a little apples and oranges in that respect.
When I worked at EPCOT Main Entrance, as late as early last year, we implented a new policy that if a child looks to be younger than 13 (I think that was the age), he or she must be accompanied by an adult (or someone over a certain age). It was to discourage parents using WDW as a cheap babysitting option.
I think the arguement that people arnt saying here is it worth the money. Im from the UK this base daily ticket works out at around 62 pounds. The average theme park ticket in the UK is around 30-40 pounds. When u see it as a stand alone amount it may look like alot of money. However, Disney world is huge compared to your average theme park, the amount of rides and services you are recieving is next to none. Whilst there is an element of coroporate wanting to increase revenues you can never aid that the disney exerience ever falls short of excellenence. Whilst there can be made for the argument that disney may not develope new attractions at the rate some people will like, the buildings are alway in tip top condition, ever restroom is always clean and hygenic. The bottom line is you get what you pay for. You can buy a ford for mercedes money and get ripped off but you cant by a mercedes for ford money. Whilst the cost does add up I would rather see the continued level of service and experience then see a decline as the management cut costs.
In response to
The very slight increase of $4 to bring the Magic Kingdom price to $99 is a big psychological barrier. That is the bigger issue. I just can't imagine paying that much for one day at ANY theme park. Then the multiday/park passes go up as well at an increase of $14. It is all so overwhelming. For a single person, this is not a problem, but most people going to theme parks are with their families.
Increasing one day prices isn't just a reaction to growing attendance figures, it's part of a strategy to push consumers towards the multi-day tickets which, by comparison, offer a much lower cost per-day.
I visited WDW last October for the first time in about 20 years. The one thing I was very disappointed in was the lack of 'modernization', it just seemed like they haven't done a ton of updating over the years. I was kind of surprised going through most of the rides at the lack of technology, for example the lack of HD video screens.
I really don't like to spend a lot of money to stand in long lines
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