Disneyland raises its ticket prices - one day now $96
The Disneyland Resort raised its ticket prices today, with a one-day, one-park ticket at either Disneyland or Disney California Adventure now going for $96 a day. That's in between the $99 a day for the Magic Kingdom in Florida and the $94 a day for the other Walt Disney World theme parks.
Ticket and annual pass prices at Disneyland have increased up to 9 percent, with Disney also marking the popular Southern California Annual Passport "not available for purchase" on its website. All other types of passes remain available. Parking is up a buck, to $17, too.
Here is the list of current Disneyland Resort ticket prices, followed by the old price, the dollar difference between the two, and the percentage difference.
|1-Day Park Hopper|
|2-Day 1-Park Per Day|
|2-Day Park Hopper|
|3-Day 1-Park Per Day with Magic Morning|
|3-Day Park Hopper with Magic Morning|
|4-Day 1-Park Per Day with Magic Morning|
|4-Day Park Hopper with Magic Morning|
|5-Day 1-Park Per Day with Magic Morning|
|5-Day Park Hopper with Magic Morning|
|Southern California Select Annual Passport (170 days)|
|Southern California Annual Passport (215 days)|
|$379 ||$359||(not available)|
|Deluxe Annual Passport (315 days)|
|Premium Annual Passport (365 days)|
|Premier Passports (Disneyland and Walt Disney World)|
So, the quest continues to find the price point at which hundreds of thousands of Southern Californians will no longer renew their Disneyland Resort annual passports. None of Disney's past price increases pushed past that point, and I suspect that today's increases won't accomplish that, either.
Update, with more analysis: What do ticket changes at the Disneyland Resort mean for theme park fans? (Monday, May 19, 2014)
In other news today, the sun rose in the East.
It's all relative. When they raised the price of the original WDW ticket in '73 from $3.50 to $4.50 I'm sure people started panicking and wondering if it would ever go over $10. And my grand kids will wonder if the price will ever top $500.
I think $99 is as high as they'll go for a while. It's that mental block that people have, such as why so many things at the store cost $__.99.
When we went to DLR last year we bought 5 Day 1 Park tickets, which are still a bargain at $53/day. My local amusement park charges about that much (without discounts) to visit as well. Far as I am concerned, DLR (and WDW, for that matter) is still a great deal for the multi day visitor.
The one day ticket is a psychological play to make the multi day price of over $200 seem like a bargain. It already worked with the example from the post above ($53 per day is equivalent to a $265 five day ticket). I imagine Disney wants to earn over $200 aggregate per customer, which is the current sweet spot for both customer spending and demand. It should soon topple $300 aggregate.
Thanks for posting this Robert!
While the raise in the prices aren't a surprise the "unavailable" So Cal pass would definitely end our continued purchase of the annual pass. The Deluxe Pass has always been out of our reach budget wise. The So Cal pass was a nice compromise since the So Cal Select was too restrictive after we went through some schedule changes at our respective jobs. We will be watching this closely over the year and when it gets closer to our renewal time I'll really be watching this turn of events. As it is if we did not have the annual passes we both agree that the price increase has reached the point where we would go maybe once every 2 years and spend our time going to the movies or visiting places like Calico Ghost Town instead of Disneyland.
People should not go if they can't afford it, but Disney will not lower their price because they have no additional capacity. Thus, the idea that waiting for the park prices to be lowered will ensure you never have to bother because you won't ever go.
I bought my first Deluxe Annual Passport in November of 2009 for a cost of $289. In November of 2011, I purchased another Deluxe Annual Passport for a cost of $379, an increase of $90 in two years. In May 2013, I purchased another Deluxe Annual Passport for a cost of $489, an increase of $200 from just three and a half years earlier. Now in May 2014 the price is $519 making the increase $230 from just four and a half years ago.
I love Disney, and I have enjoyed every Disneyland vacation I took. It has never disappointed me with service, cleanness and attraction they offer. Even with the price increases, I've always somehow convinced myself that the theme park needed the funds to maintain the park. Until I checked the sister park, Tokyo Disneyland and Tokyo Disney Sea.
Wow... not entirely sure what to do now then. I'll be a first time Cali visitor from the UK this year. Based on that, would locals/regular visitors say a park hopper is the way to go?
How much of a day is spent waiting in lines?
Well, Disneyland, thanks for making your park unaffordable for many families. Way to go!
To stop offering APs to locals because of capacity issues suggests that maybe they should stop the new ride moratorium and really add more park capacity at minimum. They should consider expanding DCA by adding another land with E-Ticket. Consider the third park plus a doubling of Downtown Disney and parking lot capacity. The Southern Cal's AP is worth $379. That's a lot of money to leave on the table. Too bad for Disney. The opportunity is lost forever. Disney won't recover this loss. Short term, too many people are priced out of the market. More money left on the table.
The demand must be there or they would be retreating in their pricing. I can remember back when they had a special price for "date night" in the 1970's. We could get in on a weekend night for not a lot of money and they had name entertainment there as well. They opened in the mid 1950's and the thing that amazes me is how clean a fresh the place looks today. Maintenance costs must be huge to keep the place that neat and clean.
Hey, if Disneyland no longer cares about it's guests and we are now just all dollar signs to this multi billion dollar conglomerate, then perhaps it's time we give Mickey Mouse a reality check and all start going to other more reasonably priced theme parks!!!!
Why don't you just raise the price to $125.00 then you can pass on the next one. This is a place for the rich only.
As much as I love Disney, they have raised their prices a lot over the past years. I too think that eventually the average family won't be able to take their children to WDW or Disneyland. By the time you add on parking, hotel, food, it gets very steep into the thousands of dollars. Plus every time I visit now the parks are packed solid no matter what time of year you go....waiting times in lines are back up to 50 to 60 minutes. You can't do everything in one day there. Most people complain in conversation that it's impossible to get all the things you want done there in a day. Years ago it was cheaper and didn't seem as crowded and you could get things done if you moved constantly from one thing to the next. I too wonder what will happen in a couple years. I have almost not renewed my annual pass in Florida a couple times. With the airfare increases and Disney raising the hotels, it's gotten expensive. It's really a shame, I too think Walt would prefer it to be priced right so families can afford to come with their children. If people keep paying it, they will keep raising it because they can. This is a business and in the US it's all about the $$$. Time will tell.
I agree with all the comments about Disney being overpriced for the normal population. I have been trying to find a way to take my g-grandson to DW but just cannot do it. As to the book they talk about regarding working there, I worked at DL in 1958. Sure, I got free parking and free park pass, but after being on my feet all day, I didn't really want to go back for enjoyment. I worked as a cashier at a place called Aunt Jemima's Pancake House and was lucky to get a 15 minute break for my entire shift. The wages were not the best either. I actually went to work too soon after having my daughter but I had to, and had to leave, but I did get the experience of working there.
They are going to put themselves out of business! At that rate in price who can really afford it? The average person can not afford it! Unless you take out a mortgage on your home! I make $17,000.00 a year and can't afford to take my family! When I was younger we went to both the California and Florida Disney and we did need separate pass for different parts of the park! Why now? True they have upgraded the parks but think about the people coming to the parks, make it affordable for EVERYONE to be able to go! Not just the Jones's!
If Disney want to limit guest they should take away the payment plan, or sell limit AP pass to SoCal residence.
I don't understand the complaints about the price increase. The cost of movie tickets has gone up in the past year. The cost of cable and internet access has gone up. Going out to dinner is more expensive now than it was a year ago. Tickets to a top-notch Broadway show will set you back more than $100 per seat.
Prices are way out of line and they are allowing more people in so very crowded you we spend hrs aday in line not enjoying the park. So my advice just DON'T go .Ther are lots of things to do and see for a lot less money.
If you do not like the price, do not go. Disney has shown by their price hike that they only want the " upper " end crowd. I quit going and taking my family when all the " items " to buy were NOT made here in the good old U.S.A.
What does it mean? It means you should stay home and save your money. These parks get most of their money from international tourists anyway. This is the only reason these parks are doing so well while the rest of our economy is tanking.
Is $17k a year an average income? Not trying to knock anyone's livelihood, and I am by no means a Rockefeller (good lord, not even close), but I made $17k a year when I worked full time at a bookstore while I went to college. That job was back in the 90's and I could barely afford my normal, necessary monthly expenditures on that salary, let alone a trip to a top notch theme park!
Anyone having any luck purchasing Disneyland Southern California Passports from Von's since the price hike? I was able to purchase three this evening, at the old price, but they wouldn't activate. Since the gift card help desk was closed, I'll have to call again tomorrow to see if they'll activate them or refund my purchase price. I know in the past you could purchase passports/tickets at the grocery stores for a short while after price hikes, but the suspension of SoCal passes was never an issue. On the one hand, they DID let me purchase them, so the SKUs are still in the system... on the other hand, the cards wouldn't activate. I'll post again tomorrow once I know more. Just thought I'd ask if anyone here was having the same problem. Thanks! UPDATE: They were unable to activate the passes, and so they refunded the purchase price. Wish I hadn't let my SoCal passes expire. :(
For the anonymous poster who made the comment about "disease ridden foreigners from every part of the globe coughing in your face" - really? Can you be any more xenophobic, or is this a side effect from the lack of sunlight in your parent's basement?
Well said Tim! (From a non-disease ridden, ready to spend loads in your country in September, foreigner)
Thanks, Kelly. I know you've been around the site long enough to know that our anonymous troll is not indicative of the folks on this site, and you wouldn't cancel a trip to this country because someone without intelligence or courage makes a ridiculous comment. I just hope that international visitors who haven't been to the States don't get turned off by this kind of attitude and think that they are unwelcome here.
Well I have had a pass most of my life, but it seems like Disney is moving too a Country Club for the rich and don't want the middle class or anyone else there. So next month my pass expires and I will not return to Disney unless there passes go down. I just purchased a Six Flags Gold Pass, Knott's Berry Farm Pass and a Universal Pass today and for all three passes are still less than my Premier pass at Disney. It was good while time lasted but will never see Disney again unless there passes and tickets go down. This is a sad day in history and Disney should be ashamed of themselves.
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