What do you think of Disney's new Seven Dwarfs Mine Train commercial?
Walt Disney World is running a new commercial promoting the new Seven Dwarfs Mine Train
roller coaster in the New Fantasyland at the Magic Kingdom:
Ray-Bans? Popped Polo collars? Kidz Bop-style rap? My reaction:
But what do you think?
I agree with you..Is this targeted for those in the 90's or what? My question is, how long before they start to fix things when they break down?
It is hip, it is lively, it is modern, but it does lack the "Disney" touch. I honestly felt a little awkward watching it. Still, looking forward to many a mine train ride.
So...who hacked the Disney website and stole the dwarf costumes?
I love it!
I think for a company that is trying to appease both "traditional" and "non-traditional" families, the marching orders for the ad firm was to try to convey that the new ride is "hip" and "fun." However, the caveat is not to offend anyone. So we get this kind of ad. There is no coherent message and they borrow 30 year old styles. Why? We look back nostalgically and gloss over the bad things. Even gestures that appeared offensive back then are now "cute." So they succeeded in not offending. However, if I wasn't a Disney fan, this ad would not persuade me to go to Disney World for this one ride. I also happen to like Harry Potter, so my desire to visit either IOA or USJ is driving my next theme park visit.
Was it just me or did the Ray Bans and the two dwarfs with a beard and the one dwarf without make you think of ZZ Top?
This will prbably appear twice (or three times with the connectivity issues I'm having).
I don't enjoy this commercial as it sounds not only like an 80's commercial but the Seven Dwarfs going "modern". What year is this indeed.
What can you say? "It Rocks!!!" It's contrary to the intent of the coaster. They tried to make it hip. I hate the rap song. It doesn't make me want to go, but I guess I'm not the intended audience.
Not horribly bad, but you have to wonder who signed off on this idea.
All they needed was a fanny pack.... no wait they had that to. With the amount of time it took to build the attraction they should have taken a photo per week and ran them all together, it couldn't have been any worse.
I actually didn't mind it. It was a 30 sec ad, that incorporated the "Rock Your Disney" style angle, that was supposed to appeal to the masses.
Dunno what all the fuss is about... attractive family... catchy tune... cool looking ride. And, for a nice change of pace, the coaster scenes utilize actual footage. What a novel idea!
Not a fan at all. I also noticed at the beginning the family is walking away from the ride. They are going through the castle the wrong way if they are trying to get to the ride. Did they just ride it and now they are cooler? I'm not really sure.
Standing and applauding Tim Hillman for the ZZ Top reference.
The ad agency that did this piece of "fun" for Disney is McGarryBowen. Wonder if they will still be the agency of record after this?
What did I just watch... I'm 20, so maybe a little above the target demo, but this flew right over my head.
This is pretty bad...
I think that the Disney parks planners and marketers have lost their minds in the last five years. It seems to me that they are only targeting rides and advertisements to the die hard Disney Only fan club. My family likes all theme parks, but Disney used to be by far the top. They have been stuck in the 80's and 90's. I believe it started when the great Alien Encounter was refurbished with Stitch, and it has been downhill from there. Do they honestly think teens that like hip hop will want to go ride that? No way. The ad should have been how Disney has embraced a classic film with a classic attraction themed for multiple generations of people. The ads for Diagon Alley show you how to market new attractions. If the Disney board know what they are doing, and I think they do, they need to clean house with the theme park operation. Get some management that understands how to develop parks and advertisements that would convince any family to come to Disney, not just the people that will come regardless. Do they focus test these things anymore?
Ummm yeah..... Way to go Disney! Ahhh yeah .....my cousin Eddy does great ads for the Stubbenville Gazette for the Dollar General that are about the same quality.... Way to show off your attraction.... Good job, good going, that's good, everyone's good. I'm just going to go over here to Universal...... Ummm yeah but thanks for playing.
It's right up there with 1989's
Disney is lost in last century. When will disney innovate and create a 21st century attraction. Nothing new here.
I think it's false advertising.
What? I felt like Robert.
The Ray-Bans were the best part!
I showed it to my 2 daughters, ages 8 & 9....They LOVED it. They thought it was cool and funny and it got them more excited then ever. This commercial is not for adults....although I thought it was cute and even I chuckled and smiled. I don't understand why some of y'all take it so seriously and say it lacks Disney "magic"....it made my daughters faces light up and smile and that to me is Magic °?°
Cheesy commercial or not, the intense eagerness of fans wanting to experience this attraction is there. For Disney's 24 hour event at the Magic Kingdom today, they went ahead with a soft opening of the Mine Train for guests. Within 30 minutes of the park's 6am opening, the wait for the ride had ballooned to 3 hours. A terrible commercial certainly won't be chasing people away.
I don't know what you guys are complaining about, this ad is clearly an homage to the year in which the ride was announced! (It feels like it's been 30 years, anyhow...)
It was pretty bad. I kind of felt like the whole thing was disrecptful to the classic material. I agree with the person who said start with the classic music and then go for a modern upbeat twist. The cottage and landscaping is fantastic. It seems a missed opportunity not to showcase the attraction from a distance. Some times "trying" to be cool just comes across and trying too hard.
This one is MUCH better!
A little quiz
I agree with another's comment about the ZZTOP comparison. It seemed more like DISNEY paying tribute to the classic rock band ZZTOP rather than DISNEY promoting their new ride. Unfortunately; it is sad on several levels. First; it just shows how little creativity is left within the DISNEY corporation and secondly as someone else said it's almost like DISNEY is stuck in the 80's and 90's. But in truth they really haven't done anything innovative or creative in over a decade and this attraction(SDMT)only confirms this. Sure it will be a family friendly attraction and it may even be cute and whimsical but it won't even come close to what UNIVERSAL is offering just up the road at DIAGON ALLEY. I've been a lifelong fan of DISNEY but I'm starting to get really upset with all these people that continue to give DISNEY a free pass to just live off their past. Come on folks wake up...as long as you continue to flock to their parks like it's the end of the world and except these underwhelming offerings and astronomical prices then DISNEY will continue to hike ticket prices and offer nothing that is truly innovative or groundbreaking. Why would they? Mark my word; UNIVERSAL will offer the most innovative attractions this summer but in the end it will probably be DISNEY again that will have record attendance and record profits over a little silly and underwhelming mine train. Come on everyone; it's sad but realize and accept as I have that UNIVERSAL is the new leader in the theme-park industry and not Disney!!!!
Michael, I agree with everything you said in your post (especially the part where you agreed with my ZZ Top observation), and I and many others have said the exact same things you stated, BUT...
Disney is the Diet Coke of hip theme parks.
"factual evidence that they are doing something wrong?"
Tim; in response to your question about is there factual evidence that confirms that DISNEY is doing something wrong I would reply this way. First; I have never said DISNEY was doing something wrong. In fact It's obvious they are responding and giving their customers exactly what they want I guess because record profits and attendance confirms that. And a case in point is this: not long ago on another DISNEY chat site some one posted some pictures that showed a typical day at the MAGIC KINGDOM at WDW. It showed wait times for several E-ticket attractions such as Space MT., POTC, and Haunted Mansion and all were under 20 minutes but the wait time for meet-n-greet TALES WITH BELLE was over 90 minutes. So obviously that's what the American Disney marketplace and current DISNEY customers want these days. So I'm assuming most people are totally content with more merchandise shops, more restaurants, more meet-n-greets, more parades and more astronomical admission ticket prices. So from that perspective then DISNEY is right on target. But speaking for myself personally I am in my 50's and have been a lifelong fan of DISNEY'S theme-parks because for many, many years they WERE the BEST because their attractions were the most innovative and most technologically advanced. And that is why I visited their parks...not for the shops, restaurants, parades and meet-n-greets but for their mind-boggling rides and attractions. And now it just seems like they care more about making money rather than offering their guests cutting-edge attractions as they once did 15-20 years ago. And I'm not saying they're not still good...they are. But I just feel we should all demand more from them especially considering what we pay now for the current DISNEY experience. They are still capable and that's my bottom-line point. Just look at their parks in Hong Kong, Paris and Tokyo. They've done some very creative things over in those parks recently but just not here in the states. But my closing point is this; it just seems like UNIVERSAL is trying harder these days to be more creative and innovative than DISNEY...at least here in the states. But again; I guess the majority of DISNEY'S current customers are happy with the product that DISNEY is giving them these...but I'm not. I guess I'm a minority these days. But all I can tell you is I will be visiting UNIVERSAL ORLANDO this year but I will not be visiting WDW or DISNEYLAND any time soon.
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