Who's Going to Disney World? Disney's Classic Sports-Marketing Campaign Keeps Going

January 3, 2015, 3:51 PM · Walt Disney World's put up a new video celebrating next week's College Football Championship game, featuring the University of Oregon Ducks versus The Ohio State University Buckeyes.

The video calls back to Disney's classic "I'm Going to Disneyland/Disney World!" commercial campaigns from the 1980s and 90s. Former Disneyland President Jack Lindquist told us the story about how he and former Walt Disney World executive Tom Elrod came up with the idea of using that line in a commercial featuring the MVP of the 1987 Super Bowl. The campaign was an instant hit, and inspired a generation of fans to cry "I'm going to Disney World" after doing pretty much anything right.

But there are a couple more interesting notes in the commercial. If the University of Oregon's duck mascot looks especially familiar to Disney fans, it should. Oregon based the design for its mascot on Donald Duck, with the blessing of Walt Disney himself.

My favorite detail in the video, though, is what the Ohio State Buckeye mascot is reading. If you missed it, watch the video again, this time taking note of the Buckeye's name, which is written on his shirt in case you don't happen to know it already.


Replies (4)

January 3, 2015 at 4:47 PM · Have to hand it to ESPN/Disney. Brutus Buckeye reading Julius Ceasar was a nice touch. Another example of attention to detail. Interesting that the buckeye is reading and the duck is watching a game show.

On a side note, it was especially rewarding the other night for this Buckeye fan to see ESPN kissing OSU's arse after writing them off all year. Won...not done!

January 3, 2015 at 5:40 PM · The new mascot should be Mario if Donald cannot continue.
January 4, 2015 at 2:01 PM · Anybody know what the Oregon Duck is watching?
January 4, 2015 at 5:52 PM · I have been a duck fan a long time and it is nice they are finally getting national recognition. I was aware and some of the older duck gear had a copyright disney logo on it. Not sure if it still does or not. Good commercial and the details are great.

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