Disney Moves Bob Chapek to Replace Tom Staggs as Parks Chairman
Following its decision to name Disney Parks Chairman Tom Staggs as Chief Operating Officer (and, thus, heir apparent to CEO Bob Iger), the Walt Disney Company today announced that it has designated Disney Consumer Products President Bob Chapek
to replace Staggs as the chairman of Disney Parks and Resorts.
Bob Chapek. Photo courtesy Disney
Chapek takes over the management of the Disney Parks immediately.
Prior to heading up the consumer products division, Chapek worked as president of distribution for the Walt Disney Studios, and before that, as president of Walt Disney Studios Home Entertainment.
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What's your take on this hire, Robert? Good move? Bad move? Yet-to-be-determined move?
Wall Street analysts are bullish on the choice, noting that theme parks are largely an outdoor activity and Mr. Chapek's persona lends one to belive that sales of sunscreen will likely increase dramatically.
Sounds like he knows next to nothing about theme parks. Perfect. Maybe we can look forward to more shops in the parks?
TH, would you say the task in front of Mr. Chapek is daunting, and perhaps even hair-raising?
@THCreative and @Bigwig30 - I don't get it. Could you please explain your jokes in detail? I find it more humorous when people describe exactly why what they're saying is funny.
We're not being funny, we're just a hair away from being flat out mean. And we should stop. Apologies to all involved and best of luck to Mr. Chapek was he assumes his new position in my dream job.
James: Hair raising & a hair away. You're within a hair's breadth of being humorous....It's dangerous to attack the PC police.
My take? Disney appears to be fond of moving its top executives laterally, so that they can gain experience in the many different operations of the company. (Remember how Staggs and Jay Rasulo swapped jobs?)
Merchandise operations? Exactly my point. His appointment is perfect if they want to turn the parks into giant malls with rides.
Mr. Comeau writes: "His appointment is perfect if they want to turn the parks into giant malls with rides."
I am not sure I was even that close to being humorous, Rob. And there is nothing funny about Mr. Chapek's job. If he wants to compete with
Merchandising! Merchandising! Where the real money at the theme park is made.
Kris V: You're right about that. The HP merch numbers created a huge spike in per guest spending at Universal Orlando. And it seems that Disney has recently taken a historical step back in merchandise by returning to their roots offering some diversified product like the Haunted Mansion & Cars merchandise, and getting away from the One Disney merchandise concept. Hopefully they will continue down that road.
Great...another Disney Parks head whose background is in merchandise. Didn't we learn our lesson with Paul Pressler? Anyone?
Why do people only think of rides and attractions?
It's a question of emphasis and having your priorities straight. Putting merch ahead of attractions is putting the cart before the horse.
I definitely understand why you guys are so worked up about this. But maybe you worry needlessly.
Mr. Comeau writes: "It's a question of emphasis and having your priorities straight. Putting merch ahead of attractions is putting the cart before the horse."
I like the direction the merchandise has been going in lately. It seems like someone who likes the Disney brand is making decisions about what products to develop and not just label slapping onto generic products. He had other non consumer product related positions before so it isn't like that is the only thing he is interested in. Maybe he will take the parks in a great direction as well.
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