Chapek takes over the management of the Disney Parks immediately.
Prior to heading up the consumer products division, Chapek worked as president of distribution for the Walt Disney Studios, and before that, as president of Walt Disney Studios Home Entertainment.
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Obviously, coming from Consumer Products, Chapek will have some relevant experience to bring to the merchandise operations of the parks, as they sell a heckuva lot of Disney Consumer Products. But Chapek will face the challenge of maintaining the success of a division that's been bringing in massive profits and driving record attendance while facing unprecedented creative competition.
Iger and Staggs did not accomplish that by being reckless or foolish. Obviously, they see Chapek as having the ability to do this, and all I've heard about him (which, I'll admit, isn't much), is that Chapek is very much a Disney fan. Those are good signs, enough to buy him the benefit of reserved judgment.
I respond: And how would you rate his appointment if "they" (the Walt Disney Company) does not want "to turn the parks into giant malls with rides?"
@TH and Sylvain, exactly what is wrong with giant malls filled with rides????
You have to run the stores and restaurants in the park just like you have to run the ticket booths. Making hassle free customer transactions is the essense of running a theme parks. Enticing people to buy is a good thing.
I Respond: Uh-huh ... And what does it say about the company's priorities that the former head of Disney Parks has been elevated to a position that makes him the heir apparent for CEO? And that the same guy is the person Mr. Chapek reports to?
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