Disneyland Raises Bar for Upcharge Experiences with $300 Jungle Cruise Breakfast
Disneyland just announced a new upcharge experience where you can eat breakfast on the African Veldt inside the Jungle Cruise — for $300 a person
The "Sunrise Safari Breakfast" includes "fresh pastries, exotic fruit & chia parfaits, glazed pork belly bacon, pan-seared sausage and roasted gold potato & onion hash." But, as with most of Disney's upcharge events, the experience includes more than just the food. After the meal, diners will get to take a turn on the mic as they skipper one of the Jungle Cruise boats before the park opens to the public. Diners also get a keepsake Tribal Mask, some of which likely will end up on eBay as diners attempt to recoup part of the cost of the experience.
The event starts Sept. 21 and runs for a few selected days between then and early December.
Walt Disney World has been adding a variety of upcharge experiences in recent years, usually in the form of dessert parties. But the Disneyland Jungle Cruise breakfast sets a new standard for pricing, at $300 a head. (Insert your favorite Trader Sam joke here.) Will the locals who make up the majority of Disneyland visitors (especially at this time of year) be as willing to pay for an upcharge experience as the typically more free-spending, out-of-market Walt Disney World visitors have been?
Update: $300 for breakfast too much? Then how about $150 for dinner... during the upcharge Mickey's Halloween Party? The new Mystical Spirits of the Blue Bayou Halloween Dining Experience includes a three-course meal at the Blue Bayou and reserved seating for the Halloween Screams Fireworks Spectacular, as well as live entertainment in the Bayou, hosted by Dr. Facilier, who will present you with a lithograph of original artwork by Disney Animator Eric Goldberg.
As I mentioned on Twitter, the sad thing is I would pay the $300 in a heartbeat for this breakfast... if it were on Tom Sawyer Island and included the chance to drive one of my rafts again. Perhaps there are enough nostalgic former Skippers around the LA area that Disney can pull this one off.
Where do I sign?! Where do I sign?!
I think people who spend that much for a breakfast between plastic animals in a theme park attraction lack a sense of value. It's sad the Disney Company feels the need to hunt these idiots down and arrange these scams. But sure the idiots exist and are willingly bending over and let Disney have it's way.
Trader Sam's "two for one" offer seems like a bargain compared to $300 a head.
Holy....moly.... I don't know, TH, they better throw in a LOT of extra hippos for that price!
$299.95 and I'm there.
I had to check the calendar to make sure it wasn't April 1 when I read that, or maybe I clicked a link to the Onion? I can't wrap my head around this one. I checked the Disneyland website just for laughs and almost every date you can check has no availability left.
I think this is too overpriced for a simple breakfesat package, which is more than twice the price of an average Disneyland ticket.
I'm wondering, if a married couple or 2 or 3 friends are willing to pay the money to do this, are the trips on the Jungle Cruise solo trips? Does someone in your party get to ride the boat with you?
Take my Yen!!!! Just take my Yen!!!!
Not the same company, OT? Really? Cause, to me, seems that the company has been the exact same all these years.
And the expanse between the wealthy and those that work for years to bring their kids to Disney, grows even larger. Absurd. Another good reason to go to Universal
Another example or corporate greed. Disney has been ripping visitors off for years. What is the price of Adult 1 day ticket? $99. Are you kidding me? who would be stupid enough to pay this much for 1 day at a theme park?
Those are expensive eggs and bacon. Disney is sucking the life blood out of its guests.
Nice keepsake worth $5.00 or $30 retail.
I'm sure there will be takers for this but it's to pricey for me and not enough of a draw
Hope those "roasted gold potatoes" are the real deal!!!
"There's a sucker born every minute." - P.T. Igor
Doug - I have to respectfully disagree with this being a good reason to go to Universal. For all their great qualities, I find Universal is worse for making their guests "upgrade" for a better time. Having to pay for express passes, having to buy a park-hopper in order to ride certain rides (Hogwarts Express), and express pass for people at expensive hotels but none at the more moderate.
I'm surprised they didn't do this sooner. I'm actually more surprised they didn't attempt this with a higher, cult-followed attraction such as the Haunted Mansion.
Mr. Niles...how about navigating your own raft around the entire Rivers of America followed by the breakfast??? That would be great.
@ Rick.... oooh, you may have just hit on something! The Jungle Cruise part makes me go "meh", but if I was able to go behind the scenes at Haunted Mansion I would TOTALLY re-evaluate how much I was willing to spend. Maybe not $300, but....
I guess some people just have too much money, and no clue anymore what to do with it. I hope the extra revenues go toward park enhancements, not just executive bonuses.
I would consider it at $150 each. $300 is just too much for breakfast.
If I had that kind of disposable income, I would totally drop $300 to fulfill that lifelong dream of skippering a boat through the Jungle Cruise. But I just don't have that kind of money, so the pipe dream will remain just that.
I hate to freak anyone out here but people spend $300 on wine at Napa Rose and Steakhouse 55 nightly.
There's absolutely nothing wrong with this. It's optional, so those of us who choose not to do it are totally unaffected. It adds to the bottom line, so Disney may use the extra funds to improve the parks. The rest of us don't have to wait any longer in a line while the upscale services are offered. It offers a premium service to a small segment of the market who are willing to pay for it.
I think this is a fine idea as well, not sure where all the hate is coming from. This particular activity is not something my family or I would be interested in, but in the future Disney may come up with something similar that I would pay $300 a head for.
To all the people who keep trying to tell us that it's getting much harder for the middle class to visit Disney, I want to ask a very important question. And I want a serious answer. If what you're saying is true, how come the Disney parks are still the most highly-attended parks in the world?
I am pretty wasteful, but this seems a tad ridiculous... Disney has a lot of extremely wealthy families that like exclusivity that is out of reach for normal people. They should cater to the 1% with $300 per person per day front of the line access.
If they offer it, we will come - and they know it. Silly? Yes. Extravagant? Yes. A success? Probably. They know their market well.
It's an good option for those who can afford it and for those who have a really special event planned. Somehow I can see TH Creative proposing here if the option was available then. I'm assuming he doesn't need it now :)
Honestly, I don't get why people care how other people spend their money. That's particularly true in cases like this where the event doesn't take away anything from "normal" guests.
"They should cater to the 1% with $300 per person per day front of the line access."
As I mentioned above, it may just be about finding the right packaging for the right person. The Mystical Spirits thing sounds very, very cool! $150 is still steep, but I could almost see paying that for what you get in that package.
I could rent a private yacht in San Diego for 2 hours for less than this "Best Western Free breakfast minus the eggs and pancakes" and probably still have enough left over to spend the night inside the SD Safari Park and have breakfast with the tigers.
Chris A. caallen
I agree, people can spend their money any way they want. A lot of people do VIP tours, stay in the most expensive hotels etc... I just think Disney should offer an extremely expensive FOTL access package.
This is a great idea, and I would like to do both the Jungle Cruise and Bayou upcharges. Would I do the Jungle Cruise with the whole family? Probably not... but by myself it's not a bad deal at fulfilling the fantasy of piloting a cruise. I hope Disney does more and more of these upcharge experiences. They are great for guests who have a little extra coin, make Disney extra revenue, and don't negatively impact the other "regular" guests in the park. It's a win-win-win for everyone.
If they can find people crazy enough to pay, its not greed.
I'm sure that Disney can make money bringing the Tahitian Terrace back, although it will probably be expensive, but I would do it for a special occasion. If not, some entrepreneur should open a Polynesian dinner show on Beach Blvd near Knott's next to Medieval Times and the Pirate Dinner Show.
For this... I would not pay $300. It would be nice, but not that nice. I did Dine with an Imagineer at WDW, which was nice. But the restaurant was noisy. It's an experience, and I'm sure it's worth every penny to some people. But compare the cost of this to the cost of joining Club 33!
This article has been archived and is no longer accepting comments.