Disney Raises Annual Pass Prices at Walt Disney World and Disneyland
Disney is raising the price of annual passes at both the Walt Disney World and Disneyland Resorts, while also changing the line-up of available passes at those resorts.
At Walt Disney World, Disney is introducing "Silver," "Gold," "Platinum" and "Platinum Plus" passes, replacing the old Florida Seasonal, Annual, Premium and Premium Plus Annual Passes.
The Silver Pass sells for $414.29. The Gold Pass sells for $584.69 and includes admission to all WDW parks, with several blockout dates. The Platinum Pass sells for $797.69 and is good every day of the year, and now throws in Photopass downloads. The Platinum Plus Pass is $882.89 and adds the water parks and ESPN Wide World of Sports admissions and Oak Trail gold course greens fees. Discounts for renewals and for Florida residents remain available.
The Gold Pass is blocked out from Dec. 17- Jan. 1, Mar. 19 - Apr. 1, then Dec. 16 - Jan. 2 of 2017. The Silver Pass is blocked out for those dates, as well as for June 6 - Aug. 11.
Previously, Florida Resident Seasonal Annual Passes (closest to the new Silver AP) sold for $350.39 and Annual Passes (roughly the equivalent of the new Platinum Pass) sold for $696.51.
In addition, the cost of parking at the Walt Disney World Resort is now up to $20 per vehicle per day, up from $17.
At Disneyland, the Disney will no longer sell Premium Annual Passes, while adding Signature and Signature Plus levels. The SoCal Select Pass increases from $299 to $329. The Deluxe Pass increases from $549 from $599.
The new Signature AP costs $849, an increase from the $779 for the old Premium Pass, however the Signature Pass will be blocked out for two weeks over the Christmas holidays. The Signature Plus Pass will have no blockout dates, and costs $1,049. The two Disneyland Signature passes also now will include Photopass downloads, as well.
Parking is up $1, to $18, at the Disneyland Resort.
The two-resort Premier Pass, which includes both WDW and Disneyland, now sells for $1,439, an increase from $1,099.
The changes in names, tiers, and benefits help obscure what is the largest percentage increase in annual pass prices in recent Disneyland history. If you discount the value of the Photopass downloads, the prices of a no-blockout Disneyland AP is rising from $779 to $1,049 — a 35%, $270 increase. And keep in mind that Disneyland will be reducing the number of attractions available to guests next year, with Fantasmic!, the Disneyland Railroad and all of the Rivers of America attractions closed for 2016.
The addition of the Signature and Gold passes at Disneyland and Walt Disney World, respectively, appear to be an attempt by Disney to entice annual passholders who do not want to pay a large price increase to accept new blockout dates during the parks' busiest period instead. The two weeks around Christmas and New Year's are the most crowded at both the Disneyland and Walt Disney World Resorts, with parks sometimes having to close their gates to new guests during that period.
Local residents will continue to be able to pay for their annual passes with monthly payments, instead of having to come up with all the money upfront, a payment scheme that has allowed Disneyland especially to increase substantially the number of annual passholders to its parks.
If you are wondering about day tickets to the parks, insiders report that the price of one- and multi-day tickets to the resorts are expected to increase in November.
That is great, they have so much new stuff to offer that the price hike as well in place. #sarcasm
So Florida Seasonal just went from $329 to $549?!? I hope the weekday pass will still be offered.
My cousin was askin me about parking. They engines that you can no longer buy parking pass with the annual pass.
@Ryan Cummins: The above comparisons aren't really accurate, as there is also a new Florida Silver Pass. The former FL Seasonal pass is comparable to the FL Silver Pass. That option is $414.24, including tax.
Disney World also raised their parking prices last night. It is now $20 to park a car.
Wow, renewed our Florida residents weekday passes at $205 each. Just in time I might add. We did it last week!
Greed ...it's all greed ...no longer AP holders ... Beyond belief the cost of Disneyland or disneyworld
Tables in wonderland also went up $50.
Alex, not a positive if you have a family where only one needed the free parking and everyone else got the lower tier. How useful is free parking to a 12 year old?
The one year I didn't renew......and there is no mercy. :(
I'm already working mostly to feed my Disney addiction. It's starting to sound like I may need to find myself a new hobby.
What a joke. I'm sorry, but they're not hurting for money, in fact they have a quite the revenue as it stands now. What a rip off. I'm sore this is what Walt Sr wanted. Theyre making Disneyland almost unavailable to even those that can barely afford a pass now. I'm disgusted. I was recently a Premium Pass holder here in CA. With NO block out dates and parking included. Shame on them. Theres no need for the increases. None!
For Disneyland, the parking pass no longer makes sense if you visit once a month. The Deluxe Pass is worth it. Anything more expensive is just giving your money away. Almost like a car payment for a family. I'll stick the Spring discounts plus the Halloween Party.
Whoops. Sorry. I was adding the sales tax to the prices for WDW when updating the post, then put in a "plus tax" placeholder for the DL prices so I could go look those up, too, before being reminded that's not added after the fact to the DL AP prices.
I'm wondering about keeping the So Cal pass which we have kept active since DLR stop making it available for new purchase. Or will we have to choose from the newer pricier options.
Disney after record profits seems to be getting a touch greedy from the residents of the state... I think it may be time to put the ears away for awhile. Disappointment for sure and though the few hundred that will stop getting passes won't change a thing.
As a FL resident, I think I'd take the Gold Pass...depending on when the blackout dates are. If it's just the two weeks of Christmas and New Years, I'm fine with that. Even on an annual pass with no blackout dates, I'd never go to the parks during those weeks unless of course someone paid me a million dollars to do so. If it includes more blockout dates, like my last ap w/blockout dates which blocked out the majority of my summer vacation, then maybe I'll get the Platinum. However, the price difference between the two makes that a pretty big "maybe." I love Disney more than any other theme park, but they're quite pricey.
Oh how cruel....was going back and forth all week about renewing FL resident seasonal passes and then finally decided this morning and....BAM!
I may be in the minority, but I actually think this is a really good thing, at least for Disneyland. Over time, the Disneyland Resort has gotten so busy that closing the park for capacity is not uncommon during peak periods. While there are certainly better ways to thin the numbers, I think this modification will probably do more to help that than just another price increase. Personally, I'd rather pay a little more if it meant the overall experience was better.
I'm more annoyed that my pass that I bought last month doesn't include parking, and no one said that to us as we were talking about going to the other parks, or the fact that the new pass that is equivalent to mine has parking but I have to pay the upgrade to get it, it's not automatically included in my existing pass. This is why I will skip Disney and go to Universal instead.
I got very lucky and happened to renew my AP yesterday afternoon (expired 10/19). When I woke up this morning and read the news I had a big smile on my face.
My opinion will no doubt be unpopular, but I don't see this.as a bad thing. It's basic economics - supply vs demand. The supply is finite (particularly in DLR) and with parks often at or near full capacity the logical thing to do is to reduce demand (or in the case of Disney World - to increase supply by expanding parks or adding another gate). By increasing prices, demand reduces and a new equilibrium is found. Any company in their position would also increase prices, or find another way to maximise profits.
What a joke... maybe disney should charge their workers to come to the park too...
Disney is basically shutting out alot of the Americans who can't afford a pass in favor of people coming in Overseas who cant afford it due to the American Dollar. Sorry but Disney just lost one customer here. I been to Disneyworld nearly 70 plus times since 2007. Its time to move on to other things.
Re: AJ and Grant.
Hey, I normally pay for 1 week a year. If I lived closer an annual pass would be viable. It's all about how often you go.
The problem with downgrading is there's nothing to downgrade to from the Disneyland Deluxe Pass that includes weekend dates (Friday to Sunday) Going from $599 to $329 just will not happen. I wish they offer rotating weekend dates or floating weekend dates.
To me I see this as a slap in the face to Disney's most loyal customers. Increasing the daily admission price is one thing. Raising annual passes is saying Diseny dosen't care about their most frequent customers. I don't think Diseny can raise prices any more without significant backlash. That hasn't happened yet but it will if Disney keeps raising their prices. The real solution is to build a third magic kingdom. Its been argued that it wouldn't be profitable. I disagree. Another magic kingdom in the U.S. would create a dip in attendance at the other resorts, but overall attendance would increase and that drop would bounce back within in a few years, especially if they stop raising prices so drastically. As of now, Disney is choosing to price out its loyal customers to increase short term profits and to prevent reaching capicity. It's good for the short term, but it will hurt them in the long run if they don't decide to change course. You can only raise prices so much before people turn on you, and that has already begun.
Looks like the Florida residents were too good at getting free parking at all the Disney hotels which have much smaller lots and no 45 minute jammed packed hot n sweaty safety tram ride back to your super hot car.
@Anon Mouse: Disney was against an addition ticket/entertainment tax for park admission. However, the standard sales tax is never going away. (That's what I recall, anyway.)
Read somewhere else that Disney Parks division pulled over 2.3Billion in profit last year. It doesn't seem like supply and demand, more like supply and greed. Rather than work on the attendance and crowd situation, they just stick it to the long term loyal customers instead.
I am very disappointed that Disney does not give the the option of monthly payments to all of its Annual pass holders and DVC members. I have an annual pass...but I won't be renewing it this year,..I will be at the resorts...but not in any of the Parks. Can't keep paying the prices for annual passes T once...Family of five all above the age of 9. Sadddddd
Anon, if you're a SoCal resident you can downgrade to the SoCal Pass, which allow's you Sunday and weekdays for most days excluding Holidays and July/early August. You can't get this pass as a new AP holder but if you are renewing you are able to get this pass. I believe it's now $439 for renewal so is directly between the cost of the SoCal Select and Deluxe.
Sales tax will not apply to admission passes in California.
I just wonder what Walt Disney would say about this. To him, it was all about family and fun, not the money. I'm sure he would be extremely upset knowing they keep raising the price practically every year. So disappointed.
Money Money Money Why Why Why. I was in Disneyland in 1964 what a wonderful experience. I own a place 5 miles from Disneyworld. I always felt that Walt Disney wanted his parks to be enjoyed by all the people. With increasing prices and Job Market in such a disaray why keep punishing the people who need a place to dream and enjoy. Sorry the stakeholders need more money.
My wife and I have been AP holders for 6 years now. As far as I can remember, there's been an increase in prices pretty much every year. Obviously we kept renewing because we felt the value was still there. But this price increase is just ridiculous and like others have commented, Disney is truly pricing regular folks out. Disney will be losing 2 customers. Still a drop in the bucket for a multi-billion dollar company but I think many feel the same way we do. Sad day :(
Our whole family has had premium passes for the last 21 years but this is the final straw. I am done with Disney.
I have been a Disney Premier Passholder since they first offered the pass. The pass first sold for $749.00 and increased every year. I was annoyed, but continued to buy it. I was about to renew it again 2 days ago, but wanted to think about it since the price was over $1100 plus tax. I was planning a trip Disneyland at the end of the month, but now see that the premier pass was increased to $1439.00. I'm sorry Disney, but you are not worth $1439.00. I am canceling my trip to Disneyland and will be visiting Universal Studios instead. I used to love Disney, but it has turned into pure greed now. There is no more "Disney Magic". Good riddance. I also hold Annual Passes for both Universal Hollywood & Florida. I will be now be visiting those parks and look forward to all the new attractions Universal is opening. I especially can't wait Universal's new themed Water Park to open. Good Bye Disney, you lost a loyal Passholder. Walt's dream for his park was to have an a clean, affordable place where families could be together. He is probably flipping in his grave. Shame on you Disney!
Now I wish they would just remove the payment plan so that EVERYONE can't afford the park! Disneyland use to be a place that was special because you would save your money to visit it all day!! Now because of the payment plan everyone can afford a pass!! The parks are over crowded and the customer experience is in the trash!! When there is an app to tell you there is a 30 min to get a corn dog, that is a huge problem!! Keep raising prices please and flush out the over population!! If it's to much for you to enjoy the best you can visit universal studios, knots berry farm, or magic mountain!! You can bring a soda can to those places and get a discount!
We also had a WDW annual pass for our family, but this is just too much. Especially since we live overseas and can only visit during summers and Christmas break. We have had Universal passes for several years and it is such a great deal. Disney, stop loosing great customers!
You know, I worked at WDW in 2013 as a PT worker, and was paid $7.85/hr. As I understand it, in 2016, they are raising their pay to $10/hr or something along those lines.
As noted a couple of times, it's all supply and demand. Disney cannot handle more visitors for peak periods. In fact, it's diminishing guest value overall. They have 3 options to deal with this.
To all my fellow anonymous posters,
This is a terrible decision by Disney. By instituting mandatory blackout dates, at a time when Florida's kids are out of school, they ensure a smaller number of families purchasing annual passes. To get the same tickets I've had for 5+ years on a renewal will cost $150+/ticket more. That's $600 more for the family for the same exact experience. I fail to see the value in such an increase.
I agree with the supply and demand comments here. However, I wish they would expand to add supply. They could add parks, rides, or maybe a new location in the U.S.
I don't think this is about making money as much as it's about crowd control. The parks hit capacity and need to close certain times of the year or during special events. Hundreds of thousands of people a year are spending their money for a once in a lifetime trip. Annual Passholders are becoming more and more entitled. The Cast Members don't call them Pass holes for nothing.
Where do these big corporations get the idea it's totally cool to raise their prices every. single. year. yet the actual wages of their customers being raised to reflect raising prices is such a big hullabaloo conflict that living wages have become a political platform.
I have no doubt most people will keep going to Disney, but with each price increase they do lose some people. Overall attendance may still be up, but repeat visitors are going down, as well as the perception of the company. If part of the raise goes to raising pay that's a good thing, the problem is Disney already raises prices annually, and rarely increases pay along with it. Because of all the construction and closed attractions, Disney should be freezing prices. Apparently Elsa's magic isn't that powerful. Disneyland is bound to become even more crowed regardless, but raising prices and cutting things to do in the park is just a way to take advantage of your customers.
its funny to see the typical snobbish comments, "if you cant afford it then go elsewhere"...the nerve...whether one can purchase a top pass outright and not need monthly payments or however one pays for their pass(es) no one has more rights to the park then anyone else...
Beyond disappointed in he new pass structure. Now forced to get the most expensiv option because food & wine and other events sometimes open during blackout dates. Photo pass option is NOT an enhancement for me, and water parks and not my thing. Like many other things paying much more for far less
I think The Simposons series nailed it in the episode with the sign reading, "Sorry, but this is Disney, and there's money to be made!"
To be straight up... With the price increase, thats a few less people standing in line ahead of me! Hopefullt it serves as crowd control.
I don't think Disney is worried about everyone saying they aren't renewing their passes. That is exactly why they've increased their prices. They ARE trying to price you out. Disney hasn't needed the AP program for a long time, the multi-day ticket fixes crowds, and increases their profits. There is no reason for Disney not to do it.
As a DVC member and NOT a Florida resident, I'm not happy paying more and getting less for the annual pass. I've been bringing the family to Disney World for over 20 years but this may be a reason to sell the points or just use them for cruises/Aulani.
I was at Disneyland over the weekend. In fact, My Premium Annual Pass may have been one of the last to be renewed. October, 3 2015 was its last valid date so we got in line at the ticket booths at Disneyland Resort at Midnight Saturday. We were unaware that there was going to be an increase on the 4th, but while we were in line a friend sent us a text. The Admissions staff closed the line after the party behind us and began telling late comers that the line was closed for the night. PEOPLE WERE HOT!
It's called greed. I am sure Walt did not have in mind a coperation running his dream. Seems they keep raising prices every 6 months. But I guess it's time to move on to other parks. I will not renew my season pass. Not a big deal for a greedy company ,but I have my values and greed is not one of them. I won't be seeing you real soon mickey
I have been a premium pass holder for 15 years. I just renewed in July. This will be my last year. Very sad that this has to happen ??
Great policy: Scare away some of the annual passholders not willing to pay the price increase and substitute them with basic ticket holders (especially on peak days where the guest numbers will be limited). Overall this optimizes revenue for the company. Revenue per person is increased by far more than the above mentioned 35%! That's what I call "crowd control" - or was it revenue "control"?!
For the past 30 years I have enjoyed, or at least tried to enjoy what has become an overcrowded Disney experience. In the mid 80's times were good, the staff was not overbearing, You could have a wonderful experience.
I look forward to the increases, because there,WILL BE MORE, but I welcome less motorized wheel chairs,less strollers, less grouchy, budget minded crowds looking to *get their money's worth*as opposed to enjoying what is a luxury experience. In this life there are no discounts in first class.Why would anyone expect a DEAL at one of the number one destinations in the world? Raise the price higher,change your customer. Double down Mickey, make it special again, not a right for self entitled AP's.I hope the employees are seeing some of that money. We will be renewing in hopes that the increase in price and attraction reduction take the bitter crowds away, they need to experience the lower quality parks and get a reminder. Disneyland is top shelf entertainment. See ya real soon!
Haven't been to either park since 1986. Don't see the streak ending anytime soon.
Did anyone feel the earthquake? It's Walt is rolling over in his grave. He built these parks for everyone to attend and the new pricing just cost half of their future guest out of attendance. I know I can't pay these price and it sucks, I sold my home up north and move to So. Cal so I could go to Disneyland I wanted.
I don't buy for a minute that this is being done to decrease park attendance. One minute they're offering annual passes at an "affordable" monthly rate, the next they're blaming those same pass holders for clogging up the parks. If the passes really caused a problem, they'd sell fewer of them. It is to Disney's benefit to be at capacity. They sell parking, merchandise and food to all of these guests. This whole thing is to test how much people will pay. They've finally reached a price point with the running events where the participation is slowing down. At some point people will realize that it's not worth going into debt to go to a theme park. With Harry Potter opening in 2016 in California as Disneyland is closing down attractions for construction, I think there will be a definite shift for a while.
This a slap in the face to annual pass holders! It is an utter disgrace.
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